“Racing is a calculated risk, like business”
RIDER FACTS
- Broz is a famous name in motorcycle racing. On one hand, because Jiri is a renowned rider in the Czech Republic: he is a two-time national Supersport champion and a one-time Superbike runner up. On the other hand, because he led a squad that competed in the Grand Prix paddock, the highest level in circuit racing. The Montaze Broz Racing Team rode in the Moto2 world championship with great riders like Gino Rea or Anthony West.
- Jiri’s Dakar first memories date back to his childhood, from the photos and magazines he devoured. He was fascinated by the brave racers who ventured into the unknown, battling nature, machinery, and themselves. He dreamed that one day he would be there.
- Entering adulthood, he had to give priority to his professional activities. He made prosper his global company in installation of advanced racking system solutions, opening branches in the USA, Canada, Australia, and the Middle East. Today, Montaze Broz has more than 800 employees.
- While he was developing his company all over the world, Jiri started riding for fun in the desert. His Dakar dream came back to him. Little by little, he worked on his physical condition and trained in Dubai, Australia, the US… The Czech businessman is a perfectionist, so as in his job, he did everything he could to improve. He competed a few W2RC races to gain experience, and his ticket for his first Dakar.
- Montaze Broz started as a family business, and Dakar is also a family passion. His son Josef actually competed in the Dakar Classic last year. He was in the Skoda 130 LR driven by Ondrej Klymciw, who finished 24th. And now, it's his father's turn to go after the finisher's medal!
2025 AMBITION
J.B.: “The Dakar isn't just a fulfilled dream, it’s a proof that if you truly desire something and are willing to go after it, you can overcome anything. It’s a story of perseverance, the courage to face the unknown, and the never-ending search for our own boundaries. I've raced all my life, but in half-hour races on the tarmac, where all you have to do is overtake the rider in front of you. That's a big difference from rally-raid and I have to change my mentality. I did a few races before the Dakar and it went very well. I was able to see that it's not just about one stage, but about long days and weeks of racing where you have to stay calm. I have the impression that things are similar between racing and business: you need a target that you want to catch and you have to do your best to reach it. You have to follow your dreams, but at the same time you have to respect others and the world around you. Business is a calculated risk, just like racing. You carefully consider every step, prepare as much as you can and commit yourself completely.”
