Since 2002, BFGoodrich® has won every Dakar Rally it has entered, building a record of 20 outright victories as it prepares to take on next January’s event, once again as the official tire supplier. Known for thriving in the most demanding environments, BFGoodrich® is likely to deliver more surprises, as this extreme terrain plays to the brand’s strengths. Its tires are engineered to provide winning performance in all conditions, meeting the relentless demands of against-the-clock competitions like the Dakar. For these reasons, BFGoodrich® has been named the official tire supplier for the 2026 Dakar, with its products praised by the sport’s top competitors for their durability, robustness, and versatility. These qualities empower off-road enthusiasts—from adventurers to amateur and professional racers alike—to pursue their passion and live the dream. As BFGoodrich® sets its sights on a 21st Dakar victory, join us as we rise to the challenge in 2026.
Press contact: alessandro.barlozzi@michelin.com
MOTUL, OFFICIAL PARTNER OF THE DAKAR RALLY
Universally recognized as one of the most grueling and challenging motorsport events in the world, the Dakar is a tremendous showcase for Motul’s products. Successfully involved for many years through technical partnerships with competitors in all categories, the international lubricant specialist stepped up in 2018 to become a Major Partner of the event.
Performance and reliability are paramount: on the mechanical side, every single component, lubricant and accessory plays its part while the terrain, climate and endurance required by competitors can be punishing. The Dakar offers Motul the perfect living laboratory to test and develop its full range of products under the most extreme of conditions. Carried out in conjunction with some of the world’s most successful factory teams such as HRC, Polaris, Toyota Auto Body, Motul offers its partners specially adapted high-performance lubricants and coolants from its 300V Motorsport Line (Auto) and 300V Factory Line (Powersports), for maximum protection and outstanding results.
During the event itself, competitors can count on the advice and expertise of Motul’s Motorsport Technical Team which works on prestigious and exciting events such as MotoGP™, 24 Hours of Le Mans or Isle of Man TT. At the Dakar, the team is present at every Service Centre with the Motul Racing Laboratory: an invaluable service offering a daily oil analysis to all competitors of all categories, to ensure their engine is performing at its peak, whether they use Motul oils or not.
Performance matters everywhere, as do values which are shared by Motul and Dakar. Supporting each other on the ground, going the extra mile and sharing things together led Motul to the creation of a prize highlighting these human values. Motul is also proud to support the ‘Original by Motul’ riders, the true gladiators who come with no assistance or backup. By giving them some recognition, as well as more basic comfort at the bivouacs, their chance to shine during the rally is increased thanks to Motul.
Diverse Extreme Team is a brand belonging to one of the biggest companies in the Polish clothing market. Its DNA is strongly connected with extreme sports, especially motorisation. However, its activity is not only focused on creating apparel and equipment. The brand is widely recognized thanks to partnerships with some of the world's biggest automotive industry leaders and collaborations with many top competitors.
Since 2020, as the official technical partner of the Dakar Rally, the brand has provided high-performance clothing for those who do their best to keep this motorsport legend strong and alive. Thanks to the gear made by Diverse Extreme Team, they can be easily noticed by all the people appearing at the place of the rally. Moreover, technicians and members of the teams competing in Dakar test those products in the harsh, desert environment.
As part of the cooperation, the brand also creates an official Dakar collection for all fans of this legendary event.
Press contact : Ms Aleksandra Rulewska a.rulewska@etos.pl
WEGA, a trademark of R. NETO S.A., provides a wide range of air, oil, fuel and cabin filters, halogen lamps, LEDs, spark plugs, glow plugs, horns and wiper blades for light and heavy vehicles, agricultural machinery and road vehicles.
Located in the province of Buenos Aires, the company's industrial site has several production lines equipped with modern machines that allow it to comply with best manufacturing practices. The factory has managed to increase the efficiency of its processes, thanks to higher productivity and reduced environmental impact.
WEGA currently exports throughout Latin America, where it has an extensive network of distributors, and has its own subsidiary in Brazil, where it has established itself as one of the major brands on the market.
WEGA today has the most complete catalog of filters in Latin America and stands out for the optimal performance of its products, which allows it to take part in the Dakar Rally, as the official filter of the most extreme race in the world .
Press contact: p.ferreiro@wega.com.ar
TUDOR is an award-winning Swiss-made watch brand, offering mechanical watches with refined aesthetics, proven reliability and unique value for money. The origins of TUDOR date back to 1926, when “The Tudor” was first registered as a brand on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more affordable price point. Because of their robustness and affordability, throughout their history TUDOR watches have been chosen by the boldest adventurers on land, underwater and on ice. Today, the TUDOR collection includes emblematic models such as Pelagos, Black Bay, 1926 and Royal. Since 2015, TUDOR has also offered mechanical Manufacture Calibres with multiple functions and superior performance.
