Host country

  • Partner SAOUDI ARABIA

Institutional Partners

  • Partner MOS
  • Partner SMC
  • Partner SAUDI ARABIAN MOTOR FEDERATION

Main Partners

  • Partner Aramco
  • Partner Motul

Official Partners

  • Partner Aquafina
  • Partner BF Goodrich
  • Partner Hero

Official Timekeeper

  • Partner REBELLION

Technical Partners

  • Partner Diverse extreme team
  • Partner Wega

Aramco, Main Partner of the Dakar Rally
Aramco is one of the world's largest integrated energy and chemicals companies, creating value across the hydrocarbon chain and delivering societal and economic benefits to the Kingdom of Saudi Arabia and communities who rely on the vital energy we supply. We are committed to playing a leading role in the energy transition. We have a responsibility to help the world achieve a net-zero economy, and our people are working hard to solve the world's sustainability challenges. For our customers, we are a supplier of choice. For our shareholders, we provide long-term value creation. For communities around the world, our ambition is to provide reliable, affordable, sustainable energy.

www.aramco.com

Press contact: INTERNATIONAL.MEDIA@ARAMCO.COM

 

Aramco, Main Partner of the Dakar 2023

MOTUL, MAJOR PARTNER OF THE DAKAR RALLY

Universally recognized as one of the most grueling and challenging motorsport events in the world, the Dakar is a tremendous showcase for Motul’s products. Successfully involved for many years through technical partnerships with competitors in all categories, the international lubricant specialist stepped up in 2018 to become a Major Partner of the event.

Performance and reliability are paramount: on the mechanical side, every single component, lubricant and accessory plays its part while the terrain, climate and endurance required by competitors can be punishing. The Dakar offers Motul the perfect living laboratory to test and develop its full range of products under the most extreme of conditions. Carried out in conjunction with some of the world’s most successful factory teams such as HRC, Polaris, Toyota Auto Body, Motul offers its partners specially adapted high-performance lubricants and coolants from its 300V Motorsport Line (Auto) and 300V Factory Line (Powersports), for maximum protection and outstanding results.

During the event itself, competitors can count on the advice and expertise of Motul’s Motorsport Technical Team which works on prestigious and exciting events such as MotoGP™, 24 Hours of Le Mans or Isle of Man TT. At the Dakar, the team is present at every Service Centre with the Motul Racing Laboratory: an invaluable service offering a daily oil analysis to all competitors of all categories, to ensure their engine is performing at its peak, whether they use Motul oils or not.

Performance matters everywhere, as do values which are shared by Motul and Dakar. Supporting each other on the ground, going the extra mile and sharing things together led Motul to the creation of a prize highlighting these human values. Motul is also proud to support the ‘Original by Motul’ riders, the true gladiators who come with no assistance or backup. By giving them some recognition, as well as more basic comfort at the bivouacs, their chance to shine during the rally is increased thanks to Motul.


Aquafina® is a product of PepsiCo Beverages North America (PBNA), a division of PepsiCo. Aquafina goes through a state-of-the-art purification process so that you get the refreshment your body craves in its purest form. Pure Water. Perfect Taste.

Press contact: sara.bogis1@pepsico.com


Since 2002, BFGoodrich® has won every Dakar it has contested and its record today stands at 19 outright victories as it prepares to tackle next January’s event for which it has again been named official tire supplier. It is consequently likely to spring plenty of surprises, but this is exactly the sort of terrain that BFGoodrich® likes the most. Its tires need to be capable of delivering winning performance whatever the circumstances, and the extreme cocktail of conditions thrown up by against-the-clock competitions like the Dakar. It is for all these reasons that BFGoodrich® has been named official supplier to the 2024 Dakar, and its tires are acclaimed by the sport’s top names for their durability, robustness and versatility which provide off-road enthusiasts – from adventurers to amateur and professional competitors alike – with the means to indulge their passion and live the dream! With BFGoodrich® looking to claim its 20th Dakar win, join us as we rise to the challenge in 2024

www.dakar.com/en/race-with-bfgoodrich

Press contact: alessandro.barlozzi@michelin.com

BF Goodrich
BF Goodrich © ASO/@World/JoaoFilipe
BF Goodrich
BF Goodrich © ASO/@World/JoaoFilipe

Rebellion is a young and audacious trendsetting brand crafted with respect to horological tradition yet nonconformist. Rebellion is geared up to unveil its latest collections combining advanced technological excellence and aesthetic watchmaking.


Based in Lonay, Switzerland, on the shores of Lake Geneva, Rebellion Timepieces has made its place in the world of Swiss Haute Horlogerie. Sharing the same DNA as its sister company, Rebellion Racing, a racing team with a long track of victories in Endurance Championships, all Rebellion watches are directly inspired by motorsports and each watch is created with exclusive movements and precision cases.


The company’s research and development, as well as production, is based in Switzerland, a country with very high-quality standards. Since its creation and in perfect harmony with its name, Rebellion Timepieces avoids market trends, preferring to make its own way in the world of Fine Watchmaking. At the forefront of technology and material science, the brand has innovated over the years in areas such as carbon fiber, flat atomic diamond and multi-layer dials.


Rebellion Timepieces is now the official timekeeper of several international competitions such as the Dakar Rally and Gulf Historic. Since 2022, Rebellion Timepieces is the official timing partner of Alfa Romeo F1 Team.

 


Diverse Extreme Team is a brand belonging to one of the biggest companies in the Polish clothing market. Its DNA is strongly connected with extreme sports, especially motorisation. However, its activity is not only focused on creating apparel and equipment. The brand is widely recognized thanks to partnerships with some of the world's biggest automotive industry leaders and collaborations with many top competitors.


Since 2020, as the official technical partner of the Dakar Rally, the brand has provided high-performance clothing for those who do their best to keep this motorsport legend strong and alive. Thanks to the gear made by Diverse Extreme Team, they can be easily noticed by all the people appearing at the place of the rally. Moreover, technicians and members of the teams competing in Dakar test those products in the harsh, desert environment.


As part of the cooperation, the brand also creates an official Dakar collection for all fans of this legendary event.


Press contact: a.sikora@etos.pl


WEGA, a trademark of R. NETO S.A., provides a wide range of air, oil, fuel and cabin filters, halogen lamps, LEDs, spark plugs, glow plugs, horns and wiper blades for light and heavy vehicles, agricultural machinery and road vehicles.
Located in the province of Buenos Aires, the company's industrial site has several production lines equipped with modern machines that allow it to comply with best manufacturing practices. The factory has managed to increase the efficiency of its processes, thanks to higher productivity and reduced environmental impact.
WEGA currently exports throughout Latin America, where it has an extensive network of distributors, and has its own subsidiary in Brazil, where it has established itself as one of the major brands on the market.
WEGA today has the most complete catalog of filters in Latin America and stands out for the optimal performance of its products, which allows it to take part in the Dakar Rally, as the official filter of the most extreme race in the world .

www.wega.com.ar/fr/home

Press contact: p.ferreiro@wega.com.ar


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