Universally recognized as one of the most grueling and challenging motorsport events in the world, the Dakar is a tremendous showcase for Motul’s products. Successfully involved for many years through technical partnerships with competitors in all categories, the international lubricant specialist stepped up in 2018 to become a Major Partner with the event.
Performance and reliability are paramount: on the mechanical side, every single component, lubricant and accessory plays its part while the terrain, climate and endurance required by competitors can be punishing. The Dakar offers Motul the perfect living laboratory in which to test and develop its full range of products under the most extreme of conditions. Carried out in conjunction with some of the world’s most successful factory teams such as HRC, Polaris, Toyota Auto Body, Motul offers its partners specially adapted lubricants and coolants from its Motorsport Line (Auto) and Factory Line (Powersports), particularly from the 300V range for high performance and maximum protection.
During the event itself, competitors can count on the advice and expertise of Motul’s Motorsport Technical Team which works on prestigious, exacting events such as MotoGP™, 24 Hours of Le Mans or Isle of Man TT. For the Dakar, they are present at every Service Centre with the Motul Racing Laboratory: an invaluable service offering to all competitors of all categories a daily oil analysis to ensure their engine is performing at its peak, whether they use Motul oils or not.
Performance matters elsewhere, as do values which are shared by Motul and Dakar. Supporting each other on the ground, going the extra mile and sharing things together led Motul to the creation of a prize highlighting these human values. The ‘Epic Story by Motul’ highlights ingenious, brotherly and brave competitors. Finally, Motul is also proud to support the ‘Original by Motul’ riders, the true gladiators who come with no assistance or backup. By giving them some recognition, as well as more basic comfort at bivouacs, their chance to shine during the rally is increased thanks to Motul.
Aquafina is a purified bottled water produced by PepsiCo’s bottlers. The water brand was founded in 1994 and brought to the Middle East in 2003. Aquafina is proudly produced in Saudi Arabia by Saudi nationals in 3 plants adhering to the highest International Quality and Food Safety standards where the water goes through a rigorous 7-step purification process. Aquafina water is low in sodium and is pH balanced. It is also the number one water brand in the world
BFGoodrich has been active on the competitive off-road scene in the USA since 1973, but it was only two decades later that the American brand got its first taste of the world’s longest and toughest cross-country rally – the Dakar.
Since 2002, BFGoodrich® has won every Dakar it has contested and its record today stands at 15 outright victories as it prepares to tackle next January’s event for which it has again been named official tire supplier.
The 2020 Dakar will start in Jeddah, Saudi Arabia, on January 5, and competitors face a mountainous, 12-day route of some 5,000 kilometers in length through territory previously unchartered by the rally.
It is consequently likely to spring plenty of surprises, but this is exactly the sort of terrain that BFGoodrich® adores. Its tires effectively need to be capable of delivering winning performance whatever the circumstances, and the extreme cocktail of conditions thrown up by against-the-clock competitions like the Dakar – which range from dusty, rock-strewn, sunbaked trails to sand, and even torrential rain and mud – is perfect for fostering innovation!
At the same time, the Dakar showcases the exceptional qualities of the tires BFGoodrich® has engineered and developed for the event in association with and for the American brand’s partners, with grip, traction, steering precision and strength all figuring prominently in the exacting design brief, as do resistance to wear and sand-clearance capacity.
It is for all these reasons that BFGoodrich® has been named official supplier to the 2020 Dakar and its tires are acclaimed by the sport’s top names for their durability, robustness and versatility which provide off-road enthusiasts – from adventurers to amateur and professional competitors alike – with the means to indulge their passion and live the dream!
The BFGoodrich® Dakar Service Center: a premium service at overnight halts for all competitors
As official supplier to the 2020 Dakar, BFGoodrich® will offer all competitors a comprehensive range of services thanks to the BFGoodrich® Dakar Service Center which will operate daily from 3pm to 11pm.
Erecting the facility begins every morning at 10am and it is dismantled once the evening’s work has been completed, allowing BFGoodrich®’s staff to drive on to the next day’s bivouac.
This unique facility provides competitors with the following services:
- Tire removal, fitting and repairs (irrespective of brand)
- A free service for competitors on BFGoodrich® tires,
- Availability of motorcycle lubricants,
- Vehicle cleaning,
- Roadbook interpretation-related assistance and advice,
- Oil changes (motorcycles),
- Helmet visor replacement, HANS device adjustment and repairs.
With BFGoodrich® looking to claim its 16th Dakar win, join us as we rise to the challenge of the 2020 event. Indeed, when competitors line up for January’s start in Jeddah, Saudi Arabia, the majority of the vehicles will be equipped with BFGoodrich® rubber which is also the preferred choice for the many amateurs whose sole objective is to reach the finish.
Established in 1981 to provide catering services to the Kingdom’s flag carrier, Saudia, Saudi Airlines Catering Company (SACC) has blossomed into a broad and diversified publicly listed enterprise offering a full suite of food and beverage, retail, hospitality, and support services to national and international clients.
Our Catering and Facilities division was established in 2008, leveraging on the company’s strong food management expertise. Today, the division provides a broad range of services to clients in four key sectors – business and industry (B&I – both public and private), remote sites (mostly in the energy and mining sectors), education and healthcare.
We are also the market-leading Hajj and Umrah frozen ready meal provider in the holy cities of Makkah and Madinah, having provided a record 640,000 meals to more than 60,000 pilgrims in just five days over the 2019 Hajj season.
The Dakar rally is the most challenging motorsport event in the world, and we are ready for it. Quality, taste and hygiene are core in everything we do. The Dakar competitors and everyone associated rely on our partnership to give the world the experience they are looking for.
A truck with the three-pointed star stands not only for reliability and economic efficiency, but also for first-class product and service quality and comprehensive expertise in the area of customer-oriented transport solutions. Whether long-haul, construction site, off-road, or distribution transportation, the Mercedes-Benz brand offers the right solution for the light-duty, medium-duty and heavy-duty truck segments.
Masters of the Desert
Sand, gravel and rocks. Heat, dust and heavy loads. Mercedes-Benz off-road trucks master even the most difficult terrains and challenges. We have sent our full range of highly capable off-road vehicles to test the limits - from the medium-duty Atego 4x4 to the super-heavy-duty Arocs 8x8 tractor. These Masters of the Desert will make their appearance at the Dakar Village, including the new Zetros 6x6 which accepts no limits. Being the 'super' heavy-duty truck, the Arocs 8x8 is ready to support the competitors and their accompanying vehicles in the Bivouac should they face any troubles with the soft sand.
As the authorized General Distributor of Mercedes-Benz trucks, buses, and vans, in Saudi Arabia, Juffali Industrial Products Company (JIPCO) provides solutions in more than one way to businesses in the Kingdom.
The most rebellious Swiss timepiece brand is once again showcasing its 100% motor sport DNA, being for the second year in a row, the official timekeeper for the 42nd edition of the DAKAR Rally, taking place in January 2020 in Saudi Arabia.
Motorsport has a certain taste for adrenaline and performance – REBELLION's DNA! A passion that’s now taking the brand to iconic latitudes. REBELLION Timepieces has become official timekeeper and supplier for the 2020 Dakar Rally, taking place from 5 to 17 January.
Alexandre Pesci, President of REBELLION Corporation: “The Dakar is the ultimate adventure, pushing man and machine to their physical and mechanical limits. Like at REBELLION Timepieces! We have a taste for the extreme - the challenge of pushing the bounds of the mechanical watch industry. We’re very excited to be associated with the next three editions of this legendary event.”
REBELLION Timepieces is a unique player in the world of fine Swiss watchmaking. Passion, Perfectionism and Performance shaped its foundations and continue to guide its day-to-day development. Nothing is left out and nothing is left to chance in this quest for quality and extraordinary performance. REBELLION timepieces, with their bold designs produced in very small runs, are made for those who share the same ideals. Assertive individualists. Fierce competitors. Fans of mechanical perfection.