Discover the stories of the Dakar's heroes Inside the Bivouac

Host country


Institutional Partner


Main Partners

  • Partner Aramco
  • Partner Motul

Official Partners

  • Partner Aquafina
  • Partner BF Goodrich
  • Partner Honda

Official Timekeeper

  • Partner REBELLION

Technical Partners

  • Partner Diverse extreme team
  • Partner Wega

Aramco, Main Partner of the Dakar Rally
Aramco is one of the world's largest integrated energy and chemicals companies, creating value across the hydrocarbon chain and delivering societal and economic benefits to the Kingdom of Saudi Arabia and communities who rely on the vital energy we supply. We are committed to playing a leading role in the energy transition. We have a responsibility to help the world achieve a net-zero economy, and our people are working hard to solve the world's sustainability challenges. For our customers, we are a supplier of choice. For our shareholders, we provide long-term value creation. For communities around the world, our ambition is to provide reliable, affordable, sustainable energy.



Aramco, Main Partner of the Dakar 2023


Universally recognized as one of the most grueling and challenging motorsport events in the world, the Dakar is a tremendous showcase for Motul’s products. Successfully involved for many years through technical partnerships with competitors in all categories, the international lubricant specialist stepped up in 2018 to become a Major Partner of the event.

Performance and reliability are paramount: on the mechanical side, every single component, lubricant and accessory plays its part while the terrain, climate and endurance required by competitors can be punishing. The Dakar offers Motul the perfect living laboratory to test and develop its full range of products under the most extreme of conditions. Carried out in conjunction with some of the world’s most successful factory teams such as HRC, Polaris, Toyota Auto Body, Motul offers its partners specially adapted high-performance lubricants and coolants from its 300V Motorsport Line (Auto) and 300V Factory Line (Powersports), for maximum protection and outstanding results.

During the event itself, competitors can count on the advice and expertise of Motul’s Motorsport Technical Team which works on prestigious and exciting events such as MotoGP™, 24 Hours of Le Mans or Isle of Man TT. At the Dakar, the team is present at every Service Centre with the Motul Racing Laboratory: an invaluable service offering a daily oil analysis to all competitors of all categories, to ensure their engine is performing at its peak, whether they use Motul oils or not.

Performance matters everywhere, as do values which are shared by Motul and Dakar. Supporting each other on the ground, going the extra mile and sharing things together led Motul to the creation of a prize highlighting these human values. Motul is also proud to support the ‘Original by Motul’ riders, the true gladiators who come with no assistance or backup. By giving them some recognition, as well as more basic comfort at the bivouacs, their chance to shine during the rally is increased thanks to Motul.

BFGoodrich has been active in the competitive off-road scene in the USA since 1973, but it was onlycountry rally – the Dakar.

Since 2002, BFGoodrich® has won every Dakar it has contested and its record today stands at 18 outright victories as it prepares to tackle next January’s event for which it has again been named official tire supplier.

It is consequently likely to spring plenty of surprises, but this is exactly the sort of terrain that BFGoodrich® likes the most. Its tires need to be capable of delivering winning performance whatever the circumstances, and the extreme cocktail of conditions thrown up by against-the-clock competitions like the Dakar – which range from dusty, rock-strewn, sunbaked trails to sand, and even torrential rain and mud – is perfect for fostering innovation!

At the same time, the Dakar showcases the exceptional qualities of the tires BFGoodrich® has engineered and developed for the event in association with and for the American brand’s partners, with grip, traction, steering precision and strength all figuring prominently in the exacting design brief, as do resistance to wear and sand-clearance capacity. With this Rally Raid, pushing oneself & passion for the adventure are required!

It is for all these reasons that BFGoodrich® has been named official supplier to the 2023 Dakar, and its tires are acclaimed by the sport’s top names for their durability, robustness and versatility which provide off-road enthusiasts – from adventurers to amateur and professional competitors alike – with the means to indulge their passion and live the dream!

The BFGoodrich® Dakar Service Center: a premium service at overnight halts for all competitors

As official supplier to the 2023 Dakar, as in the previous years, BFGoodrich® will offer all competitors a comprehensive range of services thanks to the BFGoodrich® Dakar Service Center which will operate daily from 3pm to 11pm. In general, 2500 tires are fitted and removed along the route.

Erecting the facility begins every morning at 10am and it is dismantled once the evening’s work has been completed, allowing BFGoodrich®’s staff to drive on to the next day’s bivouac.

This unique facility gathering the Dakar partners, provides competitors with the following services:

  • Tire removal, fitting and repairs motorbike and auto (irrespective of brand)
  • A free service for competitors on BFGoodrich® tires,
  • Analyse of engine oil

With BFGoodrich® looking to claim its 19th Dakar win, join us as we rise to the challenge of the 2023 event. Indeed, when competitors line up for January’s start in Jeddah, Saudi Arabia, the majority of the vehicles will be equipped with BFGoodrich® rubber which is also the preferred choice for the many amateurs whose sole objective is to reach the finish.

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BF Goodrich
BF Goodrich © ASO/@World/JoaoFilipe
BF Goodrich
BF Goodrich © ASO/@World/JoaoFilipe

Honda established its business Japan in 1948. We develop our business of various mobility from motorcycles, automobiles, power products and aircrafts and jet engines, and now bring joy of mobility to 25.3 million people transcending national borders. Honda is driven by DREAMS and continues taking on challenges to share joys and excitement with customers and communities around the world to strive to become a company society wants to exist.

In December 2019, Honda marked 400 million-unit milestone for global motorcycle production, when 70th anniversary of motorcycle mass-production since the introduction of the Dream D-Type in 1949.  Honda provides the joy of mobility and fun riding experience with its diverse array of models from Super Cub which has been sold in more than 130 countries to Super Sports models.

Honda continues to meet the expectations of customers worldwide and opening up new frontiers for the motorcycle market, thus becoming a driving force in the global motorcycle industry.

In 1954, Honda’s founder Soichiro Honda declared entry into the premier motor sports event of the time, the Isle of Man TT in the FIM*1, aiming to “realize the dream of becoming the world’s best.” After five years of developing a racing machine, Honda became the first Japanese motorcycle manufacturer to enter the Isle of Man TT race in 1959, when Junzo Suzuki, Naomi Taniguchi, Giichi Suzuki and Teisuke Tanaka rode their RC142 racing bikes in the 125cc class.

Honda’s history of challenging the pinnacle of motorsports is not limited to the two-wheeled category: In 1964, Ronnie Bucknum raced his RA271 in the premier four-wheeled racing category, the FIA*2 Formula One World Championship (F1), at the German Grand Prix.

Honda first competed in the third Paris-Dakar Rally in 1981. Our first victory came in 1986 on an NXR750, which was followed by three consecutive wins up to 1989. In 2013, Honda decided to race once again in the Dakar Rally in South America, with new CRF450 RALLY factory bike.

After the 8th attempt returning to the Dakar, Honda achieved the first Dakar victory in 31 years in Dakar Rally 2020, since our last win in 1989. In 2021, giving Honda its first 1-2 victory since 1987 and its second consecutive victory in the motorcycle category. Not only has Honda continued to compete at the pinnacle of motorsports, we have competed in the various two- and four-wheeled racing categories to hone our technologies and nurture Honda people. Sharing the fun, the joy, and the thrill with our customers over 6 decades.

*1 Fédération internationale de motocyclisme

*2 Fédération internationale de l’automobile

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The most rebellious Swiss timepiece brand is once again showcasing its 100% motor sport DNA, being for the third year in a row, the official timekeeper for the 45th edition of the DAKAR Rally, taking place in January 2023 in Saudi Arabia.

Motorsport has a certain taste for adrenaline and performance – REBELLION's DNA! A passion that’s now taking the brand to iconic latitudes. REBELLION Timepieces has become official timekeeper and supplier for the 2023 Dakar Rally, taking place from 1st to 15th January.

Alexandre Pesci - President of REBELLION Corporation: “The Dakar is the ultimate adventure, pushing man and machine to their physical and mechanical limits. Like at REBELLION Timepieces! We have a taste for the extreme - the challenge of pushing the bounds of the mechanical watch industry. We’re very excited to be associated with the next three editions of this legendary event.”

REBELLION Timepieces is a unique player in the world of fine Swiss watchmaking. Passion, Perfectionism and Performance shaped its foundations and continue to guide its day-to-day development. Nothing is left out and nothing is left to chance in this quest for quality and extraordinary performance. REBELLION timepieces, with their bold designs produced in very small runs, are made for those who share the same ideals. Assertive individualists. Fierce competitors. Fans of mechanical perfection.

07/01/22 - DAKAR2022- Stage 6 -  Rebellion
07/01/22 - DAKAR2022- Stage 6 - Rebellion © A.S.O./Aurelien Vialatte

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Aquafina® is a product of PepsiCo Beverages North America (PBNA), a division of PepsiCo. Aquafina goes through a state-of-the-art purification process so that you get the refreshment your body craves in its purest form. Pure Water. Perfect Taste.

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