“We go to win and nothing else is acceptable”
Crew facts
- A pilot from a very tender age, Brock Heger victoriously stormed the Dakar at his first attempt: on 17 January 2025, the young American talent celebrated his 25th birthday climbing on the finish podium as the winner in the SSV category.
- Raised on a family farm in California - where he jokingly claims to drive the tractor very slowly - Heger had already proven his talent with victories in the Score series and the King of Hammers ahead of his maiden Dakar participation with Loeb Fraymedia Motorsport - RZR Factory Racing.
- Building on the experience of icons such as Sébastien Loeb, Xavier De Soultrait and Jimmy Lewis, Heger immediately mastered the unique environment of the Dakar, claiming a first victory in the prologue. He went on to win stages 2 and 9 to assert his dominance at the top of the overall standings.
- Heger’s first conquest opened new horizons for the Dakar 2026. The American trailblazer returns to Saudi Arabia aboard a new-generation RZR Pro R Rally, building on previous success with the RZR Pro R Factory to take on the SSV1 category with a more powerful vehicle.
- Max Eddy is a Polaris factory driver racing for the team in the USA, but the Dakar 2025 saw him partner with Brock Heger as a navigator, bringing the experience accumulated in his three previous participations. The duo’s first assault in the Saudi desert met immense success with a victory in the SSV T4 class.
- Ahead of Dakar 2025, Eddy had already co-driven on 5 major international rally raids and won stages on the Silk Way rally competing against the likes of Sebastien Loeb and the might of the factory Peugeot cars. Prior to racing on four wheels, he was a factory rider for both Kawasaki and Honda, with 5 Baja 1000 victories to his credit!
- In addition to co-driving for Cole Potts in 2022, Max was involved in Robbie Gordons’ South American Dakar campaigns. He has many stories to tell. And loads of experience to survive the desert.
- When not racing, Max has a business that manages a 30-inch water pipe that runs for 280 miles! He’s also a linesman for Delta Energy fixing high tension power cables worryingly high above the ground!
Ambition
B.H.: “To win the Dakar in my first participation was an amazing experience. Driving the open desert and the unknown has always been something I love and I think the terrain in a lot of areas is close to what I race on here in the USA and Mexico. I was also familiar with the RZR Pro R Factory.
The new RZR Pro R Rally is different but also very similar in a lot of ways. They are Polaris, which makes them very capable. I feel very confident.
The team hast put in a lot of work along with Polaris, Max and myself. The ambitions for 2026 are similar to last year’s. I’m just doing my best to put ourselves in a good situation for the end result and hopefully we bring victory home again.”
M.E.: “Finishing the Dakar 2025 was a great moment. We go to win, and nothing else is acceptable. Brock is as easy going as it gets so he is a very easy person to work with. In the end, we are friends and get along well. I personally have a better understanding of the desert now. It’s similar to what we have in the US, I grew up in the desert and figured things out of my own.”
