“Chasing that factory ride”
RIDER FACTS
- Multi-times South African champion in enduro, off-road and moto-x, Bradley Cox, son of Alfie, made his rally raid debut at the 2021 Rallye du Maroc at the age of 23. Finishing 3rd in Rally 2, he instantly became ‘one to watch’.
- Dakar however hasn’t always been kind to him. His 2022 debut was marred by technical problems, while 2023 saw him crash out on the first stage.
- Bradley’s Dakar 2024 didn’t start great either and at the rest day he was only 17th overall. However, greater maturity and experience paid dividends and in the second week he pulled back to finish 3rd Rally 2.
- Better yet, he finished 2 stages in the top 5 overall and 3 stages in the top 10, showing he had the pace to run with the Rally GP factory riders
- Absent from Abu Dhabi he finished 1st Rally 2 in Portugal and second on the Ruta 40 in Argentina.
- Coming into the 2024 Rallye du Maroc second in Rally2, 8 points behind leader Romain Dumontier, Bradley once again showed his ability to race under pressure by taking the world cup off his French rival, and ‘icing on the cake’, finishing 5th overall ahead a whole host of Rally GP professionals.
- For Dakar 2025 Cox Junior makes a well-deserved move up to the Rally GP class, knowing that all the team managers will be waiting to see how Dakar 2025 pans out before signing up their next crop of riders.
2025 AMBITIONS
“For sure it has been a good season. The first week in January was a bit shaky but after that I grabbed the bull by the hones and the rest of the year worked out very well. Currently I’m not at all in a bad situation. I really love being with BAS. I have a great relationship with (team manager) Bart and my mechanic Leon and the whole team is super professional. Plus, I have good sponsors and an ‘almost’ factory bike from KTM. But in an ideal world this will be my last Dakar with a private team and if things going according to plan I’ll sign with one of the factory teams in the near future. To secure that place you obviously have to post the results and what I’ll be aiming for on the 2025 Dakar is stage wins. That’s what makes the ‘deciders’ sit up and take notice. Obviously, I’m not operating in a vacuum and I know that I’m already on their radar. A couple of appearances on the nightly W2RC podium would give the whole process a good push in the right direction!”