Freinademetz returns with the three continent challenge

Martin Freinademetz never stops and sports, adrenalin and challenges are what keeps him going. After starting alpine skiing at the age of two which is probably normal when you’re born in Innsbruck, he bought his first snowboard at 16 and made a name for himself in both disciplines. On his board he captured 3 podiums in World Cup races including a victory in Yakebitaiyama, as well as two silver medals at the FIS World Championships in parallel Giant slalom. His other passion, motorbikes, took him to create what has become one of the most renowned extreme enduro races in the world: the Red Bull Romaniacs in Romania where he is now established. His history with the Dakar is now a fairly old one. The idea was to simply finish the event which is what he did back in 2007 when the race was still in Africa. The Dakar’s move to South America made him want to come back and he accomplished his challenge of becoming the first Austrian to finish the Dakar on two different continents. So when the organisers announced that the rally was moving to Saudi Arabia… of course Freinademetz jumped on the opportunity. With the help of his long time sponsors, the now 50-year-old returns to the Dakar with that simple desire to finish and make history… again!