Soudah Development joins the Dakar Rally

November 3 rd 2021 - 16:06

Soudah Development and the Dakar Rally are proud to announce their collaboration with the brand joining as a Main Partner of the 2022 and third Saudi edition of the event.

Soudah Development (SD) is a closed joint-stock real estate development company owned by the Public Investment Fund of Saudi Arabia. It aims to drive the development of Soudah and parts of Rijal Almaa in the Asir region to create a luxury mountain destination on the highest of the Kingdom of Saudi Arabia. By showcasing the region’s natural resources, celebrating its cultural heritage and introducing new attractions, SD aims to attract more than two million visitors throughout the year by 2030.

The Soudah mountains boast a formidable legacy in sports and adventure where exhilarating experiences can be created for nature lovers, families & thrill seekers presenting an exceptional opportunity to experience sports and extreme sports.

Every day will be unique in Soudah and can transport individuals from a day of wellness and reflection to another full of adrenaline-fueled adventure including cable car rides; paragliding; hiking in the clean and cool temperatures of this high-altitude destination.

Soudah offers adventure and authentic cultural experiences in a serene setting. The destination presents an exceptional opportunity to experience the ecological, cultural, and natural diversity of the Kingdom and to form a better understanding of the local communities and their traditions.

In line with the Kingdom’s Vision 2030 strategy for tourism and entertainment growth, the company plans to develop 2,700 hotel rooms and 1,300 residential units as well as 30 unique commercial and entertainment attractions. As the world’s toughest endurance motorsport, the Dakar Rally 2022 is an extreme adventure that we are proud to support as the first main sponsor.

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