Institutional Partners


Official broadcasters

Fox Sports France 2 - 3 - 4

Official Partner


Official suppliers

Goodrich Honda Iveco
Karcher Sodexo Toyota

Official supporters of Paraguay

Personal Samsung

Official supporters of Bolivia

Banco Mercantil Santa Cruz

Official supporters of Argentina

Monroe Mota Wega

Medias Partners

Cadena 3 - La radio del campo argentino Infobae


Official Supplier


Honda, passion for sport and the Dakar Rally

Honda is the world’s largest and most successful motorcycle manufacturer and makes more internal combustion engines than any other organization. But the company’s scale and achievements are powered more by human emotions and passion than metal valves and pistons.

Joy is a fundamental emotion for Honda and the company combines the joy of buying, selling and creating with respect for the individual. On a corporate level, it is dreams that inspire Honda to create innovative products that enhance mobility and benefit society.

Honda’s association with the Dakar goes back many years and during nine years of participation between 1981 and 1989, Honda won no fewer than five times.

Since the return of Team HRC and the CRF450 RALLY to the world’s toughest race, Honda has gone from strength to strength, collecting ever more victories and relying on the latest cutting-edge mechanical technology.

In the most recent editions of the Dakar, Honda has been the most successful manufacturer, accumulating the greatest number of stage victories. In 2014, during the 13-day race with the brand new CRF450 RALLY bike, riders Helder Rodrigues and Joan Barreda posted 5th and 7th place finishes. The latest 2015 edition saw Paulo Goncalves battling for a win before finishing in Buenos Aires with an overall runner-up spot. Team HRC rode to seven stage triumphs in total, with Joan Barreda taking top honours in four stages.

The CRF450 Rally will be in production soon for rally enthusiasts to purchase and enjoy exploring all over the world.


Official Supplier


Kärcher cleaning centers

After the great success of Kärcher cleaning centers at the last five Dakar Rallies, the cleaning specialist will be an official supplier to the rally next year, too. Global market leader Kärcher will ensure that vehicles are kept clean by erecting cleaning stations with extra powerful professional pressure washers. All teams will be able to have their vehicles cleaned thoroughly with pressure washers before they are prepared overnight to hit the road the next day.

The service was highly appreciated during the last editions of the Dakar Rally; in 2016 about 1,500 racing and support vehicles got washed in three Kärcher cleaning centers along the route – contributing in this way to the safety of the racing drivers. The assistance demonstrated the efficiency of the company’s equipment even in tough conditions. The washing water used at the stations was collected and recycled.


Official Supplier


After a four-year absence, the American tyre brand BFGoodrich has resumed its involvement in the Dakar. Between 1999 and 2012, BFGoodrich won the planet’s most gruelling cross-country adventure no fewer than 12 times with four different partners (Volkswagen, Mini, Mitsubishi and Buggy-Renault).

Today, BFGoodrich is the tyre partner of Team Peugeot-Total, X-Raid and Toyota Gazoo Racing. All three have entered the 39th running of the event which is due to start in Asunción, Paraguay, on January 1, 2017. Renowned for their strength, BFGoodrich tyres are also the preferred choice of numerous amateur competitors whose prime objective is to survive to the finish.

The total length of the 2017 Dakar is approximately 9,000 kilometres. The route will take crews from Paraguay to Bolivia and Argentina via 12 stages that visit the Andes Mountains, Lake Titicaca, the Salar de Uyuni salt flat and the plains of central South America.

BFGoodrich tyres have a long history of rising to bold challenges, ranging from Charles Lindbergh’s landmark trans-Atlantic flight in the Spirit of Saint Louis, to cross-country rallying’s Latin American showpiece.


Official Supplier


Toyota, official vehicle of the Dakar Rally organization

As part of its strategy to sponsor motorsport events, Toyota is the new official vehicle of the Dakar Rally organization, with which it shares the exclusive pillars of quality, reliability and durability.

Thus, Toyota will be present for the 2017 edition as the official vehicle of the world's most challenging Rally Raid competition, which challenges not only pilots, but also the vehicles and their teams. It also reflects the spirit and values of Toyota: passion, respect and teamwork.

Toyota's history has been closely linked to the Dakar Rally, ever since its first edition in 1979. In each edition, nearly a third of the participants in the car category have enrolled with Toyota vehicles, making it the most chosen brand worldwide by the teams competing in this demanding and highly competitive event.

As part of this sponsorship, Toyota will provide the mobility of the Dakar Rally organization, with Hilux and SW4vehicles. These vehicles have been leaders in their respective market segments in Argentina for ten consecutive years and are manufactured in the Toyota plant in Zárate, Buenos Aires Province. Moreover, Toyota will give support with the “Toyota Technical Team”, with 15 professional mechanics that will supply technical support to all Toyota vehicles of the Dakar organization throughout the competition.


Official supporter of Paraguay


As the leading telecommunications company, Personal supports some of the biggest sports events in Paraguay. In 2017, its objective is to allow all Paraguayans to live the passion of the Dakar rally.

Personal is now one of the first Paraguayan companies to become an Official Supporter of the hardest and most fascinating sport event in the world.

The company will offer added-value services related to communications amongst competitors and the audience in general thanks to 4G LTE-based technologies.


Official supporter of Paraguay


Through innovative, reliable products and services talented people along with a responsible approach to business, global citizenship and collaboration with our partners and customers, Samsung is taking the world in to an creative new direction.

From our beginnings as a small trading company, Samsung has evolved to a world-class corporation with businesses that spans from advanced technology, semiconductors, skyscraper and plant construction, petrochemical, fashion, medicine, finance, hotels and more. Our discoveries, inventions and breakthrough products have allowed us to be a leader in these fields, constantly pushing the industries forward.

Our purpose is simple: It’s giving you the freedom to take journeys; to discover new experiences; to take charge of your world. It’s the power to connect who you are today with who you want to be tomorrow.

Banco Mercantil Santa Cruz

Official supporter of Bolivia

Banco Mercantil

Since it was founded 102 years ago, Banco Mercantil has not only been characterized as a solid bank and market leader; but it has been a witness and protagonist of the events that marked the history of Bolivia. From December 11, 1905, the date of its creation, it has accumulated valuable experience that supports the national and international prestige which it currently holds.

With a successful anticipation and a sound reading of the indicators of the national economy in April 2006 it has expanded its leadership through the acquisition of a majority stake from Banco Santa Cruz which constitutes the most important merger process so far in the Bolivian financial system.

Following the merger by incorporating the two entities of Banco Mercantil Santa Cruz to the new name and corporate name became Banco Mercantil Santa Cruz SA therefore keeping the names of both entities to acknowledge their important position in the market.

Banco Mercantil Santa Cruz participates as "Official Sponsor of the Dakar Rally" because it recognizes the importance of competition and travel, and that it generates a contribution to the diffusion of the country’s natural wonders and it’s image, becoming an event that is greatly beneficial for both Bolivia and the Bolivians.

Besides being the main financial institution of the Bolivians, the Banco Mercantil Santa Cruz also bet on the fact that it is a reference for human development and commitment to society. That’s the reason why it works to support sport, education and health actively, with voluntary actions in order to generate integration and social values.


Official supporter of Argentina


The company Fric-Rot belongs to the American group Tenneco which is a global leader of the production of shock absorbers, suspension elements and exhaust systems. Tenneco is also specialized and involved in the original equipment and export equipment markets.

Fric-Rot, founded in 1945 and acquired by Tenneco Group in 1996, operates in Argentina under the brands Fric-Rot ™ and Monroe®, which produce shock absorber systems and the Walker® brand, which produces exhaust systems . The brand is positioned as an absolute leader in the sector of shock absorbers, original equipment, supply of self-propelled terminals and also in the markets of replacement and export.


Official supporter of Argentina


MOTA Herramientas stand out for their innovation in design, exact precision and the resistance of their components, virtues which synthesize their quality.

There are tests to verify these qualities, neither as rigorous as reality itself.

That is why MOTA is the official tool of Dakar 2017, because the greatest international competitors need to feel secure and to trust in the tools that they will be using during the extreme situations of the competition.

MOTA is the official tool for the most demanding trial of the planet because it has built its reputation as seriously as it forges its tools.


Official supporter of Argentina


Founded in 1969, R. Neto S.A. is owner Company of the Brand WEGA for the entire American territory, including the United-States, and the European Community. The production and commercialization of its filters is oriented on the replacement market for cars, utility vehicles, motorbikes and trucks.

In its four premises, situated in Argentina Capital, Lomas del Mirados, Tablada and Zona Franca La Plata, more than 150 employees are working, including laborers, technicians and professionals.

With more than 6500m2, the building located in Lomas del Mirador is composed of various production lines, where the raw material is treated to produce an excellent product which characterizes the brand Wega. The quality and productivity levels are comparable to the most demanding standards of the industry in the international environment. Its entire production has a commitment policy in order to constantly improve the process and environmental care.

With the full renovation of a building with a 50.000m2 total area, Wenga will have its 25.000m2 Industrial Logistical Center between offices and warehouses, using the environmental care and preservation most modern’s techniques as well as the best production and storage techniques.

Wega is counting on an extensive Distribution network that covers the entire national territory, reaching to position and consolidate itself as an international quality brand leader for the replacement market.

Team working, respect, excellency, effort and responsibility are the principle ethic pillars with which the company succeeds in growing up and getting better every day.

“Now, the filter is Wega.”


Official TV broadcasters