The 18 private firms sponsoring the 2011 edition, didn’t miss a trick; as a result, the brands associated with the Personal Dakar Argentina - Chile 2011 are conveying the values of a mythical event and surfing on a wave of media interest which is currently invading TV screens, radios, newspapers and magazines throughout the world at a very advantageous period of the year for such exposure.
The Dakar’s partners will be deploying their activation strategies, both on the international stage – for the industrial multi-nationals associated with the event (Total, Michelin, Henkel, Volkswagen) – and the local scene, under the headship of Telecom Personal who will be featuring as from this year in the event’s title and on its rally plate.
In addition to conventional activation programmes, the partners of the Personal will, just like each year, be strengthening their presence on the event via several key elements set up by the organisers, such as:
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« Personal Dakar Argentina – Chile 2011 »
With more than 15 million customers, Personal is the leading innovative company in Argentina in the field of mobile telecommunications. Personal provides GSM and 3G (third generation) mobile services over UMTS / HSDPA networks. The firm also carries out commercial activities in Paraguay.
Personal has been operative in Argentina since 1996 and its shareholder, Telecom Argentina S.A., has incorporated the following into its product offering: innovative mobile telephone services, such as mobile broadband internet (GPRS, EDGE and HSDPA), videoconferencing, music download sites, MMS, image display (streaming), corporate e-mail services, Smartphone solutions and access to social networks.
Personal is the main sponsor of Dakar 2011, and the X Raid Personal Team, one of the teams creating the biggest buzz on the Dakar, led by Argentinean Orlando Terranova.
Additionally, Personal will once again be the official mobile telephone operator for the Dakar. Just like in previous editions, the firm will be providing its support on the various stages in each town where the bivouac is located, through a mobile telecommunications assistance post, a Netbook service with a 3G connection and a multi-charger for mobile phones. All these facilities will be situated in a 200-m² relaxation zone at the Dakar Service Centre.
Edition 2011: Total and Latin America meet once more!
Total sees out once more its support on the 2011 Dakar trying to letting know its fidelity to a competition characterised by the same values of the Group, values like boldness, entrepreneurial spirit and solidarity.
This new edition of the Dakar in South America remains faithful to a scene both brilliant and rough, in which humbleness and endurance won't be vain words.
Total will offer once more to the organisation and to the competitors its expertise in terms of fuel, lubricants and will assure the logistics all along the course.
Beyond the Official Sponsor title, Total pursues two main actions:
The teams sponsored by Total - Elf:
Auto: Team Total – Dessoude / C Lavieille - JP Forthomme - Nissan Proto Dessoude / JP Strugo - Y Ferri - Nissan Pathfinder T2
Moto: Team Elf - Casteu – Sherco / David Casteu - Sherco 450cm³ / Mika Pisano - Sherco 450 cm³
This event represents a great occasion to increase our notoriety: given a lot of media coverage in the South American continent, the Dakar allows us both to reinforce our relations with our clients and sponsors but also gives us the chance to sponsor teams that participate to this enthusiastic adventure.
Even though the Dakar challenge is a technical and sportive one, its magic remains besides all a human adventure.
Please find out more about our current affairs on competition.rm.total.com
Banco Macro is the official bank of the “Personal Dakar Rally Argentina-Chile 2011”, which will take place between 1st and 16th January 2011, and we will be present for one of the year’s biggest sporting events covering a large part of the country, enabling us to renew our commitment to all of our customers in the region.
In addition to promoting our products and services, our strategy will focus on the development of global communications actions, by inviting competition winners to live the Dakar from the inside, a unique experience including the chance to meet the riders and drivers as well as their teams. Many other prizes will also be on offer.
We are convinced that Argentina is set for growth and development, and we firmly believe in the strengthening of regional cultures whilst sharing the values of courage, team-work and solidarity that are conveyed by the Dakar. Throughout the entire country Banco Macro boasts 440 branches, 700 self-banking terminals, 860 cash points and a workforce of 7,900 people. Banco Macro is the private banking network with the most outlets in the country, stretching from Ushuaia to La Quiaca.
For the sixth consecutive year, Henkel – the number one for adhesives, sealants and surface treatment – will be supplying its Loctite and Teroson products to the Dakar 2011, enabling competitors to carry out quick and efficient repairs in the Argentine plains and Chilean deserts. Their “Loctite Charlies” will be providing technical assistance throughout the event.
Henkel makes a wide range of products that have become the essential partners of participants in the Dakar. Loctitie anaerobic thread-locker is a good example of the small but important things that are likely to make the difference between defeat or victory, because they are a reliable solution when things start to take a turn for the worse. On bumpy ground, a common problem is for car or truck windscreens to crack, which is why the drivers use Teroson windscreen adhesives.
It can be applied in record time, allowing competitors to get back into the race as quickly as possible. Plastic parts that are worn, perforated or broken during the event can be quickly and efficiently repaired using Teroson products.
Loctite products stop bolts from loosening, bearings from wearing and joints from leaking, and are used to replace broken windscreens, repair sizeable holes in plastic parts, refix damaged parts, etc. In other words, these products cover a very wide range of applications. Henkel is perfectly suited to meet these considerable challenges, helping the competitors to deal with the enormous pressure their cars, bikes and trucks will be subjected to during the race. This also shows just why the Dakar is the ideal terrain for testing new developments, which confirm the superior quality of Henkel products, including when they are used in the most extreme conditions.
Just like in previous editions of the Dakar, the Henkel specialists – better known amongst most drivers and riders (and especially their mechanics) by the name “Loctite Charlies” – will be responsible for providing help and assistance during the checks necessary throughout the rally. As the years have passed, the close contacts that they have built up with the competitors has helped to build a solid relationship of trust, a result of the technical assistance and excellent quality of products that have helped many drivers and riders to reach the finishing line.
The firm was founded in 1870 in the USA by a surgeon, Dr. Benjamin Franklin Goodrich. The tyre brand BFGoodrich followed hand in hand the development of the automobile industry in the United States. At the start of the 20th century, Henry Ford selected, for the first time, BFGoodrich tyres for his Ford A model. During the last century, the brand never ceased innovating (with the first tubeless tyres in 1946, the first radial tyre in the USA in 1965), whilst taking part in incredible adventures such as the first crossing of the USA by motor car, the first trans-Atlantic flight by Charles Lindbergh (1926) and space travel with the shuttle Columbia.
In sporting competitions, BFGoodrich also distinguished itself via rally-raids, the Daytona and Le Mans 24-hour races, as well as the Pikes Peak International Hill Climb. BFGoodrich has been part of the Michelin Group since 1990. Already the third biggest tyre brand in the USA, BFGoodrich is developing on the European market with its top performance 4x4 and touring ranges. BFGoodrich has been representing the Michelin Group in all its rallying activity since 2006.
LAN Airlines is one of the leading passenger and cargo airlines in Latin America. The company and its affiliates serve over 70 destinations around the world through an extensive network that offers full connectivity within Latin America, while also linking the region with North America, Europe and the South Pacific, as well as 70 additional international destinations through its various code share agreements. LAN Airlines and its affiliates have a leading position in their respective domestic markets of Chile and Peru as well as an important presence in the Argentinean and Ecuadorian domestic markets.
Currently, LAN Airlines and its affiliates operate 91 passenger aircraft while LAN Cargo and its respective affiliates have a fleet of 11 dedicated freighters. The Company has one of the youngest fleets in the world which has meant greater efficiency and a significant reduction in CO2 emissions, reflecting its strong commitment to the protection of the environment.
LAN is one of the few Investment Grade airlines in the world (BBB). The company’s world class quality standards enabled its membership in oneworld™, an alliance of leading global airlines of which LAN has been a member for 10 years.
For more information please visit www.lan.com or www.oneworldalliance.com.
Closer to Nokia
At Nokia, we are dedicated to connecting people. We combine high technologies and customized services that allow our users to remain close to what is important to them. Everyday, it is more than 1.200 million persons who are getting connected between each other, using Nokia technology – such as high performances cell phone, Smartphone and laptop. Today, through Ovi (www.ovi.com), Nokia is using innovative services in its products, such as music, map, application, e-mails and more. NAVTEQ, from Nokia, is the leading company for digital maps and navigation services. The Nokia Siemens Network provides at a global level: teams, services and telecommunication Network solutions.
Novotel operates nearly 400 hotels and resorts in the hearts of major international cities, business districts and tourist destinations, in 58 countries. Throughout the world, our staff upholds the brand's fundamental values of distinctly modern design, simplicity and efficiency, making today's travellers feel naturally at home.
Offering comprehensive hotel services, Novotel ensures the well-being of business and leisure travelers alike. Guests will always find spacious rooms that easily adapt to both work and relaxation, a balanced choice of food and beverages available around the clock, and friendly, attentive staff, plus children's play areas, fitness centers and places to relax.
For your stays in Chile and Argentina, we invite you to experience the Novotel Santiago and the Novotel Buenos Aires. Located on Corrientes Avenue, a few blocks from the "Obelisco", where the “Personal Dakar Rally Argentina-Chile 2011” start up and arrival takes places, the Novotel Buenos Aires is a real flagship for Novotel, and it demonstrates exactly what the brand signature "Designed for natural living" means.
Information and reservation: www.novotel.com
Sodexo, leader in Quality of Daily Life Solutions, was selected by the Amaury Sport Organisation (ASO) for third year in a row to manage the catering for the third Rally Dakar to be realized in South America between January 1st and January 16th 2011.
During 16 days covering more than 10.00 kms, Sodexo team will satisfy the food needs of 2.100 people every day, and will serve: 23,000 breakfast, 20,600 lunch packs , 12,400 lunches, 26,350 dinners to pilots, organization and the workforce; an also:100,000 liters of water and,12,000 liters of liquids.
All this work will be handle by a team of more than 90 collaborators chosen between Argentinean and Chilean employees, the most motivated and good performers, receiving a special training due to the difficult conditions. Three Sodexo caravans will cover near to 10.000 kms., including the Atacama desert, the most arid in the world. These ones will bring permanent services for competitors coming from more than 50 countries.
Since 1988, Sodexo has been recognized as a leader in delivering high quality services to major sporting events, including the Summer Olympics (Sydney, Barcelona and London 2012), Winter Olympics (Calgary, Albertville, Lillehammer, and Vancouver), World Youth Day (Paris, Rome, and Cologne), the Roland Garros tennis tournament , the Tour de France and the next Rugby World Cup 2015 and 2019 among others.
Volkswagen Commercial Vehicles
Is once again the Official Supplier with Amarok
Pickups and Multivan to support the Rally Dakar
German car manufacturer "Volkswagen Commercial Vehicles" has become the "Official Supplier" of the Dakar Rally since 2010.
In 2011, the company will be once again partner of the Dakar and will provide 30 Volkswagen Amarok and 5 Multivans PanAmericana (off-road version of the Volkswagen Multivan) for the event. "Volkswagen Commercial Vehicles" is the most successful European brand for Commercial Vehicles.
South America is one of the main target markets for the new Volkswagen Amarok. With this Pickup "Volkswagen Commercial Vehicles" is planning to explore a new segment.
The "Volkswagen Amarok" is the new Volkswagen Pickup, built in the plant in Pacheco Argentina.
"Volkswagen Commercial Vehicles" is not just partner of the Dakar, but will also support the Volkswagen Motorsport team - the winner of last years´ Dakar Rally - with 22 additional cars used as shuttles for media and guests.
"The Rally Dakar is one of the last adventures of mankind, and we are glad to be once again part of it with the Volkswagen Amarok", says Dr. Wolfgang Schreiber, CEO of Volkswagen Commercial Vehicles.
Should you need any further information, please visit our web site: www.volkswagen-commercial-vehicles.com
Since February 9, 1998, Aeropuertos Argentina 2000 runs the exclusive concession for the exploitation, management and operation of Group A within the Argentine National Airport System, which is formed by 33 airports (this represents between 90 – 96 % of the total air traffic of Argentina, comprised by passengers, movements and cargo) including the international airports of Ezeiza, Aeroparque, Río Gallegos, Mendoza. Córdoba, Salta, Formosa, Iguazú, Posadas, Resistencia, Río Grande, San Fernando, Bariloche, Comodoro Rivadavia, and Tucumán.
From the moment Aeropuertos Argentina 2000 took over the air terminals, a lot has been done in the fields of new services infrastructure and design in accordance with the Master Plan presented by the company. The total investment estimated for the thirty-year term set forth under the agreement will amount to 2 billion dollars.
One of the company’s goals is to offer the most efficient and modern airport services of the world. Thus, taking the introduction of infrastructure works, new technologies, human resources training, modern management criteria, and an adequate perception of the trends seen in the international and regional markets as a basis, it could be possible to attain the distinctive advantages which would allow us to get the maximum profits out of the potentials entailed by the investments under way in the tourism and business sectors.
Since, 1967, Andesmar has been distinguished by its quality and variety of services, not only in passengers transportation but also post parcels (Andesmar Express), national and international heavy cargo (Andesmar Cargas), remittances in Argentina, Chile, Peru and Bolivia (Giros), national and international tourism services (Andesmar Tourism) and, group and corporation transportation by contracting our vehicles (Special Travels).
Its commitment and capacity to bring overall solutions in a quick and effective manner have turned Andesmar to the biggest growth national company in the recent years. It started by linking the Andes Cordillera with the Pacific Ocean. Today, it arrives to more than 450 destinations along South America, transporting about 3 millions passengers per year.
Two of its most relevant sections, Cargas and Express, offer national and international logistic solutions. A sound fleet of more than 700 vehicles carries documents, post parcels, partial cargos and complete equipment along Argentina, Chile and Uruguay.
Reliability, constant work, leading technology, security and improvement capacity allowed Andesmar and Andesmar Cargas to be elected for the third year in a row as the official transportation servicing of the Rally Dakar Argentina - Chile, the most important off road event in the automobile world.
It was in 1845 in Milan (in Italy) that Bernardino Branca created a drink that would go on to transcend its era, city and even his very person. He named it Fernet, and Fernet Branca was born, as was a secret which has been scrupulously respected for 160 years: that of its recipe, which skilfully combines dozens of various herbs from different parts of the world, alcoholic maceration and a 12-month ageing period in Slovenian oak barrels which is thoroughly monitored. Therein lies his famous secret…
In light of the success of Fernet Branca in Argentine, the firm decided to set up business there in 1941, building a major facility, with the goal of producing and distributing its products locally. This lead to the creation of Argentina Fratelli Branca Destilerías S.A.
Together, the administrative offices and those of the new site boast a total area of 30,500 m² and play host to the production and bottling of Fernet Branca, Brancamenta, Punt e Mes and the coffee liqueur Expresso Borghetti. Thanks to advanced technology, the products made are of the superior quality the firm has demonstrated for 160 years and recognisable by the unique Fratelli Branca hallmark. Fernet Branca distributes its produce throughout the whole of the Argentinean Republic. Furthermore, since 1997, Fratelli Branca Destilerías S.A has been exporting its products to the whole of Latin America.
Mutual de Seguridad CChC will offer medical and preventive assistance on the “Personal Dakar Argentina – Chile 2011”
“La Mutual de Seguridad”, in collaboration with the organisers of the Dakar, will be in charge of health and safety during the passage of the 2011 Dakar Rally through Chile, between 6th and 12th January 2011.
“La Mutual de Seguridad” will look after injured competitors by providing:
1. Its health network centres in Calama, Iquique, Arica, Antofagasta and Copiapó.
2. A “hangar” tent on the bivouacs with all the required medical equipment, a first aid room, specialist medical personnel and a support ambulance.
3. A 4x4 Hummer ambulance under the command of a doctor from “La Mutual de Seguridad” will provide assistance along the entire route.
4. The Chilean police will ensure respect of safety measures by spectators in order to avoid accidents along the route.
Agua Mineral Hipertermal Palau water comes from the hyper-thermal sources located at Rosario de la Frontera, in the province of Salta.
Currently, the Plumada Group is in charge of producing, bottling and selling Palau water.
Palau is uniquely original and healthily pure. It comes from a source located at a depth of 2,700 metres and as such it is not affected by surface water that may be impure. Palau water is extracted at a temperature of more than 72ºC and boasts the distinctive feature of being a thermal spring water, with a water pollution indicator rating of 0%.
Thanks to its purity and intrinsic properties, it is considered to be one of the best waters in the world in its category.
It is bottled on the site of the source, avoiding any contamination by the hand of man, and is 100% organic.
Palau is the official supplier of the Dakar 2011, and sponsors the Palau/RPM/Kawasaki team made up of experienced riders like Sánchez y Lucas Moreno.
The range of speakers, of subwoofers, and of amp for the vehicles of Sony. Products XPod offer a big variety of models to improve the experience of the sound inside the vehicles.
« Created in 1978, SOS SAHEL International France is a NGO specialised in sustainable development. It is involved at the moment in 7 Sahelian countries: Burkina Faso, Cameroun, Mali, Mauritania, Niger, Senegal and Chad. It is renowned for its public utility and member of the Comité de la Charte (an organisation who checks and approves associations who appeal to the public generosity).
The action of SOS SAHEL International aims mainly at the improvement of life conditions of the rural populations of Sahel weakened by dryness and poverty. Its objective it to give to those in need the means to fight against desertification and become players in their development.
Its domains of operation are the protection of the environment, food security, access to basic services (drinking water, health, education) and the promotion of the Sahelian development organisations.
For 30 years, the NGO has carried out around 250 projects in favour of 1,5 millions Saheliens (57 health centres established, 100 000 hectares of regenerated grounds , 1 200 points of water developed).
Un Techo para mi País (A Roof for my Country) is a Latin American Non Government Organization (NGO), led by the youth of different countries in the continent. They are currently present in 14 countries in Latin America (Chile, Uruguay, Brasil, Peru, Paraguay, Colombia, El Salvador, Ecuador, Costa Rica, México, Guatemala, Nicaragua, Dominican Republic, and Argentina).
Day by day, thousands of university students of the region, work hand by hand with the settlers of the most marginilized settlements to improve their quality of life. This is achieved through the construction of transitional houses and Social Development programs.
Maindru Photo covers its 30th "Dakar" this year.
Maindru Photo is present every day on the track and immortalizes all the
competitors, bikes, quads, cars and trucks in the action.
Thanks to the PACK « ALL MY PHOTOS », Maindru Photo gives you the opportunity, during and after the rally, to illustrate your feats, to communicate in the media, with your sponsors and families.
To celebrate its 30th "Dakar", Maindru Photo gives you a 30% discount on the pack image of the day and 2 images of the day.
See all our offers on: http://www.maindruphoto.com/index.php?language=en
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