Sponsors
Also Worth Knowing
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Official competitors’ photographer
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PERSONAL
Official Partner
Personal is a leader operator in the innovation of mobile communications in Argentina, with more than 14 million clients throughout the entire country. Personal offers mobile phone GSM services and Third Generation (3G) in the UMTS/ HSDPA networks.
Personal operates since 1996 and its shareholder is Telecom Argentina S.A. It offers as well innovative mobile phone services like high speed mobile internet (GPRS, EDGE and HSDPA), video call, full track download, MMS, on line reproduction images (on line streaming), corporate e-mail and Black Berry solutions.
Personal is an official Dakar 2010 official sponsor and at the time sponsor of the Mitsubishi Personal Team, leaded by the Argentinean Orlando Terranova, one of the most prestigious teams on the 2010 Dakar.
In addition to this, Personal is the official mobile operator of the 2010 Dakar and during this editions, will be present on the different race stages where will provide in each city where is installed a mobile assistance office regarding telecommunications services within the Dakar Service Center.
Likewise, Personal will offer a mobile phone renting service in the Ezeiza International Airport, Jorge Newbery Airpark and in the Administrative Check-up area in the Dakar Village. Personal, owns as well strategic agreements in international roaming with over 200 countries all around the world. This asset will allow those who travel from abroad to take part of the event while still being connected no matter where they are, using the Personal network.
In this way, Personal keeps supporting the spots events of high quality that take place in Argentina.
topTOTAL
Official Partner
Dakar 2010: Total and Latin America meet once more!
Total sees out once more its support on the 2010 Dakar trying to letting know its fidelity to a competition characterised by the same values of the Group, values like boldness, entrepreneurial spirit and solidarity.
This new edition of the Dakar in South America remains faithful to a scene both brilliant and rough, in which humbleness and endurance won't be vain words.
Total will offer once more to the organisation and to the competitors its expertise in terms of fuel, lubricants and will assure the logistics all along the course.
Beyond the Official Sponsor title, Total pursues two main actions:
- Helping the competitors through the Elf Moto Trophy
It allows the bickers who subscribe to benefit of a products” allocation, logistics and technical assistance and last but not least of moral support. - Fuel supply
Thanks to a rigorous organisation Total supplies the important terrestrial and air fleet both on the bivouacs installed in the airports and in the heart of the crossed lands (desert, mountains and flatlands).
The teams sponsored by Total - Elf:
Auto: Team Total - Dessoude
C Lavieille - JP Forthomme - Nissan Proto Dessoude
JP Strugo - Y Ferri - Nissan Pathfinder T2
Moto: Team Elf - Casteu - Sherco
David Casteu - Sherco 450cm³
Mika Pisano - Sherco 450 cm³
This event represents a great occasion to increase our notoriety: given a lot of media coverage in the South American continent, the Dakar allows us both to reinforce our relations with our clients and sponsors but also gives us the chance to sponsor teams that participate to this enthusiastic adventure.
Even though the Dakar challenge is a technical and sportive one, its magic remains besides all a human adventure.
Please find out more about our current affairs on competition.rm.total.com
ARCOR
Official Supplier
Arcor, the Argentinean multinational specialised in food, candy, biscuit, chocolate and ice cream production, participates as official supplier to the 2010 edition of the Argentina-Chile Dakar. Besides that, for the second consecutive year, Menthoplus, the refreshing candies brand, leader in the region, will also be present to the contest.
The worldwide visibility of the event, gives the opportunity to Arcor to use it in order to present its wide product offer that reaches all the consumers'' segments, with regional leader brands as Bon o Bon, Rocklets Cofler, Opera, Topline, Sonrisas, Saladix, Prestopronta, Nikolo, Big Time and many other.
With 41 industrial plants in Latin America and commercial offices in all the five continents, Arcor is the first worldwide candy producer, the main candy exporter from Argentina, Brazil, Chile and Perú and the biggest biscuit producer in South America, with Bagley Latinoamérica S.A.
The Dakar Rally is one of the most important sports events worldwide which brings together participants from the five continents. It represents also one of the major worldwide exposure activities being followed by more than 2 billion people.
BFGOODRICH
Official Supplier
BFGoodrich is the reference brand of pneumatics in rally-raids, the “Dakar” being the greatest test of the discipline. For the 2010 edition, BFGoodrich, actual holder of the title together with Volkswagen and Giniel de Villiers, pictures the tenth victory in the general rankings.
On this new but even more difficult trail, the teams who are official partners of BFGoodrich will have at their disposal new pneumatics “All Terrain +”. Result of many years studies, enriched by on site, race but also essays experience, these pneumatics offer an even better versatility. They represent one main condition to get out from the sand dunes, cross the brittle areas or go at 200 km/h keeping at the same time the endurance. Let’s not forget about the heat, another factor of usury or the rain, very common in the region at this time of the year which could cover with mud certain specials.
BFGoodrich who equips three quarters of those who enter in the auto competition, allows as well to private competitors to participate to the “Dakar” in the best conditions by supplying them with “All Terrain” pneumatics, the same ones that were used by last year’s winners. They are a guarantee of better handling the specific demands of the trails, especially the Argentinean and Chilean sand dunes and the feared Atacama Desert.
9,000 kilometres, 15 race days… In 2010, BFGoodrich intends to reach the 10!
LAN AIRLINES
LAN Airlines is one of the leading passenger and cargo airlines in Latin America. The company and its affiliates serve over 65 destinations around the world through an extensive network that offers full connectivity within Latin America, while also linking the region with North America, Europe and the South Pacific, as well as 63 additional international destinations through its various alliances. LAN Airlines and its affiliates have a leading position in their respective domestic markets of Chile and Peru, an important presence in the Argentinean domestic market and recently begun domestic operations in Ecuador.
Currently, LAN Airlines and its affiliates operate one of the most modern fleets in the world, with 84 passenger aircraft, and its cargo subsidiary, LAN CARGO and its respective cargo affiliates, have a fleet of 11 freighters. The company recently completed its short haul fleet renovation process by acquiring new aircraft from the Airbus A320 family, enabling LAN to improve its efficiency and to reduce significantly its CO2 emissions. The fleet renovation is part of the company’s commitment to the protection of the environment.
LAN is one of the few Investment Grade airlines in the world (BBB). The company’s world class quality standards enabled its membership in oneworld™, the global alliance that encompasses the best airlines in the world.
For more information please visit www.lan.com or www.oneworldalliance.com.
HENKEL
Official Supplier
Henkel heading to South America as Official Supplier of Loctite® branded products for the 2010 Dakar Rally in Argentina and Chile.
Over the past five years, Henkel power brands like Loctite®, Teroson and Pattex have supplied proof of their capability to win – and keep – the Dakar Rally competitors’ confidence. When drivers in 2010 are racing over Argentine plains and through Chilean desert, the company will again be Official Supplier of Loctite® products for fast and efficient repairs.
The Henkel portfolio offers a wide range of products that have become ideal partners for rally competitors: Loctite® anaerobic threadlockers are a good example for those small yet very important items that can make the difference between victory and defeat, as they perform reliably where mechanical devices fail. Broken windscreens occur frequently while cars and trucks race through rugged terrain: drivers have come to rely on Teroson direct glazing sealants which achieve extremely fast drive – away times – a must for a quick replacement allowing them to continue the race in good time. Plastic parts, often badly cracked, punched and broken during the race, can be restored quickly and reliably using Teroson Plastic Repair products. The Pattex Power Tape repairs, secures, holds and seals, making it an indispensable ally, versatile, waterproof and invaluable to have along.
Henkel products prevent loose bolts, worn bearings and leaking seals, replace broken windscreens, repair gaping holes in plastic components, tape up broken parts – in short, they cover a spectrum of applications too numerous to mention. The rally provides an ideal testing arena for new product developments, confirming the superior quality of Henkel products even under the most extreme racing conditions. Of course the Henkel specialists, known as the “Loctite® Charlies” to most of the drivers and even more so to their mechanics, will head for South America to provide advice and hands-on support during scrutineering and throughout the rally. Over the years, close contacts have developed into a strong relation of mutual trust and understanding, built on the competent assistance and the high-quality products which have helped many drivers make it to the finish line.
Contact: Henkel AG & Co. KGaA
Christian Scholze
Henkelstr. 67
40589 Düsseldorf - Germany
Tel: +49-211-797-7570
email: Christian.Scholze@henkel.com
LONCOLECHE
Official Supplier
Loncoleche, Chilean company leader in dairy products, specialised in nutritional solutions for the entire family, found in the Dakar the perfect event whose values match those of the entire line of products dedicated to people of all ages.
Millions of people throughout Chile will watch the Dakar together with their families and will see how the pilots surpass their own limits in order to reach their goal. Spirit, competitiveness, overcoming and a healthy alimentation are they keys of success.
Loncoleche has a wide line of products that accompanies consumers from their childhood until the third age, always offering healthy nutrition as every single product is conceived by thinking to the client.
Out of its products stand out Bio Ok, a drinkable yogurt with high doses of ingredients which benefit health and which reinforces the defence system of the human body. Other brands: The milk Omega A + D, Leche Cultivada, Yogurt Bio and the largest line, the Sin Lactosa products.
A vast product line, available all over Chile, good for all ages, will be present in the most demanding rally in the world.
MENTHOPLUS
Official Supplier
Menthoplus is the cough drops brand, with the broadest product line-up, which distinguishes itself for its unique equilibrium between freshness and flavor, making them the most tasteful fresh candies. Its products encourage social integration, helping individuals to become part of a group.
Menthoplus´ line-up includes the freshness and flavor world in its whole:
- Menthoplus classic. Seven delicious and fresh flavors, that equilibrate unique fruit flavor with the freshness of menthol: cherry, strong, menthol, mint, honey, lemon and pear.
- Menthoplus C. Three delicious and refreshing varieties, with assorted fruit flavours and menthol, fortified with Vitamin C: Berries (strawberry, cherry, sour cherry and blueberry), Citrus (orange, lemon, tangerine and grapefruit) and Tropical (mango, watermelon and grape).
- Menthoplus Duo. Double flavour: cherry-orange and lemon-grape.
- Menthoplus Sugar Free. Five delicious and refreshing fruit flavors, sugar free and with a unique fresh center: cherry, menthol, grapefruit, peach and lemon-lime.
- Menthoplus Sour. A very innovative product that combines delicious fruit flavour with a fresh effect and a unique acid touch. Presented in a 12 unit blister, in two assorted flavors: Mix Berries (strawberry, cherry and grape), Mix Citrus (orange, lime and grapefruit) and Mix Juicy (pineapple, melon and watermelon)
- Menthoplus Blizz. Delicious and refreshing film strips, in three flavors that provide an instant fresh sensation: mint, menthol and cherry.
NOVOTEL
Novotel operates nearly 400 hotels and resorts in the hearts of major international cities, business districts and tourist destinations, in 58 countries. Throughout the world, our staff upholds the brand’s fundamental values of distinctly modern design, simplicity and efficiency, making today’s travellers feel naturally at home.
Offering comprehensive hotel services, Novotel ensures the well-being of business and leisure travelers alike. Guests will always find spacious rooms that easily adapt to both work and relaxation, a balanced choice of food and beverages available around the clock, and friendly, attentive staff, plus children's play areas, fitness centers and places to relax.
For your stays in Chile and Argentina, we invite you to experience the Novotel Santiago and the Novotel Buenos Aires. Located on Corrientes Avenue, a few blocks from the “Obelisco”, the Novotel Buenos Aires is the first Novotel hotel in Argentina. Real flagship for Novotel, it demonstrates exactly what the brand signature “Designed for natural living” means.
Information and reservation: www.novotel.com
SODEXO
Sodexo, world’s leader in Food and Facilities Management services, founded in 1966 in France, is present in more than 80 countries, and as stated by its founder Mr. Pierre Bellon, its leadership is the result of the commitment of its more than 355,000 collaborators working to the same mission: “To make every day a better day”.
Sodexo operates in South America since 1979 in 7 countries and has achieved a reputation for its expertise in remote sites (services in inaccessible geography).
We are very proud, to provide our services for second year in a row to Dakar 2010, which will take place in Argentina and Chile; both countries will be starting the bicentennial festivities of their independences.
It is a journey of 8,600 km. crossing the Andes and arriving to Atacama Desert, the world’s most arid desert, with fifteen sand stages, almost no liaisons to get to the city of Iquique. A staff of 92 people and services 24 hours x15days will support the 3 caravans traveling ahead of the race each composed of 5 vehicles which assure the best quality and thorough services.
VOLKSWAGEN
Official Supplier
Volkswagen Commercial Vehicles provides 20 Volkswagen Amarok
Official Supplier to present new Pickup
German car manufacturer Volkswagen Commercial Vehicles has become "Official Supplier" for the A.S.O. and will provide 20 Volkswagen Amarok as escort vehicles for the Rallye Dakar.
The Volkswagen Amarok ist the new Volkswagen Pickup, built in the plant in Pacheco (Argentina).
Volkswagen Commercial Vehicles is the most successful European brand for Light Commercial Vehicles. The Volkswagen Amarok will exclusively be presented and tested during the Rallye before the official market launch in South America, which is one of the main target markets for the car. With the Pickup Volkswagen Commercial Vehicles is planning to explore a new segment.
Volkswagen Commercial Vehicles also provides four Multivan PanAmericana, the offroad version of the Volkswagen Multivan.
The company is partner of the A.S.O. for the first time and will also support the team of Volkswagen Motorsport - the winner of last years’ Rallye Dakar - with 15 additional cars used as shuttles for media and guests.
"The Rallye Dakar is one of the last adventures of mankind, and we are sure our Volkswagen Amarok will cope with all the challenges of the Rallye as an escort vehicle", says Stephan Schaller, CEO of Volkswagen Commercial Vehicles.
Should you need any further information, please visit our web site: www.volkswagen-commercial-vehicles.com
ANDESMAR
Official Supporter
The national company was chosen for the second year, to perform the logistics service of the most important automotive event of the world.
For more than 40 years, Andesmar has been characterized by the variety and quality of its services, not only as regards passenger transport, but also parcels (Andesmar Express), national and international heavy load (Andesmar Cargas), drafts in Argentina, Chile, Perú and Bolivia (Giros), national and international tourist service (Andesmar Turismo) and group and corporate trips by the rental of its vehicles (Viajes Especiales).
The compromise and capacity of providing integral, fast and effective solutions to its clients have turned it into the national company with the most important growth mainly in the last years.
Andesmar started connecting Los Andes Mountain Range and the Pacific Ocean. Today, it connects more than 450 destinies along South America, carrying more than 2,800,000 passengers a year.
Its Cargas division does general and bulk deliveries for companies which operate nationally and internationally. Besides, it transports full equipment in Argentina, Chile, and Uruguay and provides integral logistics services. Andesmar Cargas is a powerful ally for its clients, offering storage and distribution services, warehousing – handling, cross docking and container operations.
Reliability, constant work, cutting edge technology, safety and self improvement capacity are some of the characteristics that make Andesmar and Andesmar Cargas eligible, for the second consecutive year, by Rally Dakar Argentina-Chile to perform all the logistics of the most important automotive event in the world.
CETELEM
Official Supporter
Cetelem Banc is a specialised entity in consumption credit, leader in Europe in family financial products and counts with the support of Bnp Paribas, one of the most important bank groups all over the world.
In Argentina we started our activity in 1998, wining the trust of important commercial chains that use our financial services in order to offer more and better services to their clients. Since then we transformed the credit into a modern tool for the client service.
Cetelem is dedicated to the commercialisation and the management of consumption financing products. Different from other financial entities, Cetelem covers entirely the processes of giving and managing the credits of their clients, insuring this way its quality and flexibility.
We have a centralised organisation model, without branches, conceding credits to clients with the help of telephone, new technologies and a specialised commercial team. This model allows us to offer not only speed but also extended geographic coverage and high accessibility.
Thanks to daily efforts and commitment, Cetelem guarantees a future for your projects.
GASCO
Official Supporter
Gasco, throughout its 150-year history has been an important player in Chile’s gas market. Through its liquefied petroleum gas (LPG) affiliates, imports, storages and distributes LPG, serving over 3 millions customers in Chile, and leading market share in Chile’s capital. Gasco also, through its natural gas affiliates, has an important role in natural gas transportation and distribution to main cities of Chile, serving over 535,000 customers in Chile and 400,000 in Argentina.
Actually, Gasco participates through it subsidiary Metrogas, in the first liquefied natural gas (LNG) terminal for reception, land storage and regasification of LNG in the south hemisphere, providing Chile a reliable natural gas supply.
The gas is an excellent alternative fuel for vehicles. It offers environmental benefits by reducing combustion emissions, allowing savings to their users and being a very safe fuel.
MUTUAL
Official Supporter
"Mutual de Seguridad C.Ch.C." will offer medical and preventive assistance on the 2010 Dakar Rally.
"La Mutual de Seguridad" together with the DAKAR organisation will be in charge of looking after the health and security of the 2010 Dakar Rally during its passage on the Chilean territory between January 5th and12th 2010.
"La Mutual de Seguridad" will look after the competitors and in order to do that will have at its disposal:
- The centres of its Health Network in Copiapó, Antofagasta, Iquique, La Serena and Santiago.
- A tent hangar in the bivouacs with all the necessary medical elements, first aid hall with professional medical assistance and an ambulance for support.
- A 4x4 Hummer ambulance under the command of a doctor from "La Mutual de Seguridad" will offer assistance on the entire trail.
- Together with "Carabineros de Chile" will promote the security measures within the spectators in order to avoid accidents on the road.
PULLMAN BUS
Official Supporter
The Pullman Group of Companies specializes in land passenger transport, providing private services, intercity and industry. It also develops service delivery freight and logistics solutions to various branches of industry in Chile. The Company delivers through an extensive service network a broad and comprehensive connectivity within Chile, serving users from Arica to Punta Arenas with over 200 outlets distributed all over the country.
Its more than 60 years of experience and its corporate principles: safety, comfort, opportunity and healthy competition distinguish the Pullman Group of Companies as a leader.
Also, Pullman establishes explicitly customer satisfaction, environmental protection, security and health care of its customers, employees and collaborators.
The buses and trucks that form their fleets are equipped with the latest technology and vehicles.
For more information please visit the web sites:
SOS SAHEL Presentation
« Created in 1978, SOS SAHEL International France is a NGO specialised in sustainable development. It is involved at the moment in 7 Sahelian countries: Burkina Faso, Cameroun, Mali, Mauritania, Niger, Senegal and Chad. It is renowned for its public utility and member of the Comité de la Charte (an organisation who checks and approves associations who appeal to the public generosity).
The action of SOS SAHEL International aims mainly at the improvement of life conditions of the rural populations of Sahel weakened by dryness and poverty. Its objective it to give to those in need the means to fight against desertification and become players in their development.
Its domains of operation are the protection of the environment, food security, access to basic services (drinking water, health, education) and the promotion of the Sahelian development organisations.
For 30 years, the NGO has carried out around 250 projects in favour of 1,5 millions Saheliens (57 health centres established, 100 000 hectares of regenerated grounds , 1 200 points of water developed).
UN TECHO PARA MI PAÍS
Un Techo para mi País (A Roof for my Country) is a Latin American Non Government Organization (NGO), led by the youth of different countries in the continent. They are currently present in 14 countries in Latin America (Chile, Uruguay, Brasil, Peru, Paraguay, Colombia, El Salvador, Ecuador, Costa Rica, México, Guatemala, Nicaragua, Dominican Republic, and Argentina).
Day by day, thousands of university students of the region, work hand by hand with the settlers of the most marginilized settlements to improve their quality of life. This is achieved through the construction of transitional houses and Social Development programs.
