SPONSORS
Title sponsor
Official partners
Official suppliers
Official media partners
Institutional partners
Federations
EUROMILHÕES
Title Sponsor of the 2007 Lisbon-Dakar Rally - The adventure continues...
Euromilhões, Jogos Santa Casa's flagship game, will in 2007 be the main sponsor of the Lisbon-Dakar Rally for the second year running.
After achieving all the objectives it set out when the decision was taken to sponsor the previous year's competition, Jogos Santa Casa has renewed its “Title Sponsor” contract through Euromilhões (Euromillions).
Euromilhões' main objectives in associating itself with this legendary sporting competition and its key values – adventure, excentricity and solidarity - were to strengthen and consolidate awareness of Euromilhões as a brand of excellence, to achieve leverage in terms of Jogos Santa Casa's profile and sales and to win over new segments of the market. These objectives were achieved in the first Lisbon-Dakar: Euromilhões's sales, and those of Jogos Santa Casa in general, were positively influenced by the promotions and other communication events associated with the sponsorship.
A marketing survey has also shown that Euromilhões and Jogos Santa Casa's image was clearly strengthened, particularly among younger segments of players.
"Given the huge success of the 1st Portuguese edition of this sporting event in terms of the national and international coverage it attracted, and the fact that all the social and economic objectives defined for sponsorship of the Lisbon-Dakar were achieved, this was a bet that paid off. In view of this, JSC is repeating its participation in this collective enterprise, which has caught the imagination of the whole country. We believe this is no less than the Portuguese people, who responded so positively to the brand's sponsorship of the 2006 race, expect of us," said Daniel Galvão Martins, president of the Games Department of SCML.
As in the previous Rally, the fact that Euromilhões is the “Title Sponsor” of the Lisbon-Dakar secures it a series of benefits in terms of visibility of the brand on all the media and materials used in the competition. An action plan of exclusive activities to strengthen the brand's positioning, particularly in terms of its social values, will be announced shortly and will be implemented in coordination with the organisation and the other event partners.
topTOTAL
Loyalty to the call
Total will once again be lending its support to the Dakar in 2007, demonstrating its loyalty to an event that reflects the Group’s own values, such as daring, the spirit of enterprise and solidarity.
Beyond its title as official partner, Total will be focusing on two main lines of action:
- Providing assistance to competitors via the Total Fair Play Trophy and the Elf Motorcycle Trophy.
The Total Fair Play Trophy. At the end of each stage, this award will be made to a particularly worthy competitor, in biking, car, truck or assistance vehicle category. Courage, perseverance, helping others out and sportsmanship, these are some of the values that will be rewarded.
The Elf Motorcycle Trophy. For those bikers registered, this trophy offers an award in the shape of products and logistic and technical assistance through a plane specially dedicated to the operation, and finally psychological and moral support.
- Fuel supply.
The Total group boasts close and special links with the African continent. Present in over 40 African countries, the Group is quite naturally the ideal logistic partner for organiser ASO. Planned for over several months, thorough organisation ensures that refuelling requirements of the imposing land-based and air-borne fleet can be met, whether at bivouacs set up at airfields or in the heart of the desert (in-race refuelling for motorcycles and helicopters).
Last, but not least, as has become customary, Total will be pulling out all the stops within the framework of its partnerships to ensure that, day by day, on TV, radio, in the press or via Internet, everyone experiences the extraordinary adventure of the Dakar.
Web site: www.total.fr
LOCTITE & TEROSON
Loctite® and Teroson products of the Dakar Rally 2007
The Dakar Rally is the latest in the long line of competitive motor sport events in which Henkel has been involved. We have been supporting the Dakar competitors as an Official Supplier since 2005 and will continue to be part of the challenge in 2007.
We accompanied the competitors on the road to Dakar with numerous Loctite® and Teroson products that had earned their "stamp of approval" in 2005, proving that they were more than a match for the world’s most demanding conditions.
For 2006 we added some of our latest innovations to ensure that your efforts to reach Dakar were not delayed. Loctite® Teroson 5080 Fix & Repair Tape turned out to be invaluable to have along. Ultra Fast Terostat-8630 was used to perform the first windscreen replacement we have ever done on a race truck right in the desert. Loctite® 5910 Quick Gasket was used for many emergency repairs besides replacing a gasket. These are only a few examples from the wide range of adhesives and sealants used during the race, and which the Loctite® / Teroson specialists carried along for maximum support at every stage of the Rally.
Dakar is an exceptional adventure and Henkel with Loctite® / Teroson products will continue to be part of the challenge in 2007. Products from the Henkel range – Designed for everyday use – Tested on the world’s toughest event!
Web site: www.loctite.com/dakar2007
COLUMBIA
Authentic sportswear
Founded in 1938 in Portland (USA), Columbia Sportswear Company® has grown from a small family-owned hat distributorship to one of the world’s largest outerwear, footwear, accessories & equipment brands. Columbia develops products for various outdoor activities (skiing, snowboarding, hiking, trail, etc.). Columbia Sportswear is known for its product’s features in terms of quality, performance, functionality and value. With its breakthrough Interchange™ System, where a shell and liner combine for multiple wearing options, and its packable, breathable, easy care, & convertible products, Columbia has the right gear to the most adventurous! Columbia Sportswear Company® had been a partner of the Dakar rally for the last 12 years. More than a competition, the Dakar rally is an authentic human adventure. Columbia’s products are authentic, active and made for adventure. This is why the synergy between Columbia Sportswear Company and the Dakar is successful.
To learn more about Columbia Sportswear, please visit our website: www.columbia.com.
HAULOTTE
In the face of great challenge, we raise ourselves!
For the third time running, Haulotte Group, one of the world leaders of people and material lifting equipment, renews its sponsorship for the rally Lisbon-Dakar 2006.Haulotte Group, whose head office is based in L’Horme (France), was created in 1995, when the two companies Pinguely and Haulotte , respectively created in 1881 and 1924, merged, and designs, develops and markets a full range of products. With more than 1.300 employees in the world, with a strong capacity to innovate, Haulotte holds a position as the world’s third largest manufacture of aerial platforms and material lifting equipment. (www.haulotte.com).The Dakar rally is not just an adventure, it is about abnegation, courage, solidarity, humility and above all else, passion - all qualities which our company identifies itself with. For us, participating in this event is not just about the prestige of the brand, but a reflection of our company’s philosophy.” Find us on our special website www.haulotte-dakar.com
RENAULT TRUCKS
Renault Trucks with you in the legend
Whether involved in the race or committed to assistance, trucks play a prominent role in the Dakar.
Backed by its long experience on the African continent, Renault Trucks is naturally committed alongside competitors in the Dakar adventure with its Renault Kerax range. Multi-axle vehicles for testing conditions, they have proved their worth both on the rally and in the 6 deserts of the 22,000 kms of the Silk Route and their dynamic qualities, sturdiness and reliability make them the indisputable benchmark for assistance crews. More than ever, in 2007 they will be the assistance trucks for the Dakar. With 6 vehicles used by ASO for reconnaissances and assistance for competitors, Renault Trucks is enhancing its presence as official supplier up to 2008.
At the same time, Renault Trucks technical assistance, 7 people and 2 Renault Kerax workshops, will be following the rally to back up the Renault race trucks at each bivouac, an assistance which is heightened by technical information, maintenance guides, a bespoke parts catalogue and pre-departure training.
A commitment which testifies to Renault Trucks passion to offer its customers perfectly tailored services.
Web site: www.renault-trucks.com
Special Event Website: www.renault-trucks.com/dakar
RODANIA
Official timekeeper
Quality watch maker since 1930, Rodania has created the Dakar watches since 2001.
The quality and design of these "Rodania-Dakar collection" models has met with resounding success.
The new 2006/2007 collection has just been released and the roll-out includes 5 different quartz movements with different functions. Ranging from simple display of the time in analog or digital to stopwatch with inbuilt alarm and a version displaying 24 world time zones. Everything protected by a stainless steel watchcase and tested for water-resistance (10 atm), and also dust-, sand- and salt-resistance in the most extreme conditions.
The Rodania Dakar watch – an ideal gift to experience the adventure of the most passionate of rallies.
Web site: www.rodania.fr
VISION GRAND LARGE ET SERICA
For the sixth year running, Vision Grand Large, in partnership with the Serica company, will be participating as official signage suppliers to the Dakar. Special event marking specialist in sporting and cultural fields, Vision Grand Large provides its expertise, the flexibility of its production workshop and the quality of its installation service.
Today’s leading French company in the field of advertising and industrial silkscreen printing, Serica prints and makes all types of supports, from small- to large-scale format, from the one-off to an infinite production number…
Our respective competitivity and expertise have enabled our two companies to combne forces and develop their business in France and abroad, so as to cover events such as, in the past, the Euro 2004 in Portugal, the International Film Festival in Marrakesh, the Tour du Faso...
By investing once again in the Dakar, we testify to our attachment to the values of daring, commitment and technical skills which bond together all those involved in this great human adventure.
Web site: www.visiongrandlarge.com
Web site: www.serica.tm.fr
UNIQUE
Natural Spring Water
Unique non-carbonated spring water comes from Croatia, from the unspoiled and pure forests of Mt. Kalnik, rich in natural springs of crystal clear water. UNIQUE offers the best that nature created: water with a unique flavor of refreshment and health because UNIQUE is pure and has a completely unaltered natural composition. Thanks to the attractive design of the bottle and recognized quality, it is truly unique! Just like you!
Unique springs originate in an enviroment, with no existing undustrial or agriculture production in a 30 miles radius. Since ancient times, the entire region has been known for its springs of medicinal waters. This treasure trove was discovered in the year 1842. In its long tradition, water from Kalnik has received numerous awards and prizes at various fairs and professional exhibitions. It was an essential part of the menu and home pharmacies of wealthy families from the entire Austrian Empire, and beyond.
Legend has it that this water was ordered by Empress maria Theresa, who was so pleased by healthful and refreshing qualities that she introduced the practice of bringing water to the Viennese court in barrels. No other water could completely satisfy the appetite of the empress for its exceptional pleasure.
Web site: www.unique.com.hr