Telefonica will be the main sponsor of the 2005 Paris-Dakar rally, organised every year by Amaury Sport Organisation. As sponsor of the event, Telefonica has reaffirmed its policy of supporting internationally renowned sports competitions.
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Total will be renewing its support of the Telefonica Dakar in 2005, and will be hoping to demonstrate its loyalty to an event that promotes values that are identical to those of the group, such as audacity, company spirit and solidarity.
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The Elf Motorcycle Trophy.
This offers participating motorcyclists a “products”, grant, logistical and technical assistance thanks to a specially dedicated aircraft, and last but not least psychological and moral support. A bonus (15,000 €, divided between the top five) will be awarded at the end of the race.
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The Dakar Medical Team. For 12 years FIDELIA ASSISTANCE has provided medical assistance for participants. For an exceptional event, exceptional resources and exceptional results are needed. On average, each year, FIDELIA carries out 1 400 acts of medical assistance on the rally.
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Columbia Sportswear Company: Dakar partner for 10 years! Founded in 1938 in Portland (Oregon – USA), the Columbia Sportswear Company® is today one of the global leaders in outdoor apparel and footwear.
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Rodania, Swiss watch brand since 1930, is the partner and timekeeper of Dakar since 2002. Rodania creates, produces and distributes the Dakar watches.
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For the 8th year running, Euromaster will be providing assistance and support at all times to rally bikers, 4-wheel car and truck drivers. For the Dakar, as for all its actions, Euromaster is faithful to its commitments.
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For the second year running, fruit juice specialist CIDOU is “Official Supplier” and “Official Fruit Juice” to the Telefonica Dakar.
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The trucks with the rhombus have always been part of the Dakar rally's history… However, for the past few years the presence of RENAULT TRUCKS has been considerably reinforced with the arrival of the new Kerax range.
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Henkel is just as much at home in the hi-tech league as it is in the aerospace industry or in automotive production. The company has a long tradition of sponsorship in motor sport through the Loctite® brand and knows how important speed and reliability are in extreme racing conditions.
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For four years now, Hexis and Vision Grand Large have pooled their talents to carry out the complete Dakar signage. First, Hexis handles production of the digital imaging supports and computer-assisted cutouts.
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FRANCE INFO is gearing up for its 8th consecutive year as the radio partner of the “Dakar”. This will include daily updates allowing our listeners to follow this mythical rally.
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A record-breaking year. Two months before the closing of registrations, the Dakar was already brimful with competitors, relegating the previous 1986 record to the archives.
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discover the website

How can Granada and Andalusia forget the Dakar. How can we fail to recall those fantastic years of 1994, 1995, 1996, 1998 and 1999, when the rally started from or went through the city, leaving us enchanted at the spectacle and the colour. Since sport has enabled us to strengthen the bonds which have traditionally linked Andalusia with African culture, let us sketch in an overview of our history.
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For the first time, Barcelona and the region of Catalonia will be together on the Dakar. This is no coincidence. Everyone still has in mind the stages linking the Dakar with Barcelona in 1987 and 1989, when a large public lined the roads to salute the rally caravan. At the time, almost one million people showed their interest by coming to support all the participants on their way to Africa.
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Since September 2002, ASO has been associated to SOS SAHEL in a project to protect the western African environment. Based on ideas coming from local initiatives, “Actions Dakar” is established in countryside and urban surroundings with a starting point in the area of Louga, in Senegal.
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