The figures
The Telefónica Dakar 2004 featured extensive media coverage, particularly in France with over 107 hours of the race relayed on radio and TV and nearly 4,000 press articles for a total of 7,276 media reports (in the written press and on TV and radio).
2004 Dakar figures


The competitors,
International participation


Year % foreign
competitors
Number
of nationalities
2002
2003
2004
55%
58%
61%
34
38
40


Press (France)
- 3,941 press articles amounting to 1,026 pages overall,
- 271 million hits overall.


In television
Nearly 500 hours of television programmes were broadcast around the world, including more than 25 hours on France Télévisions.
62 channels covered the 2004 event broadcasting coverage to over 170 countries.


www.dakar.com (in thousands)

Year 2001 2002 2003 2004
Viewed 14,000 20,500 33,000 46,000
 

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