The Telefónica Dakar 2004 featured extensive media coverage, particularly in France with over 107 hours of the race relayed on radio and TV and nearly 4,000 press articles for a total of 7,276 media reports (in the written press and on TV and radio).


Radio

The Dakar rally generated nearly 44 hours of radio programming, mostly on general interest channels (France Info, RMC Info, RTL, RFI, etc.)

Extensive coverage on French national radio stations: 2,751 reports, total duration of broadcasts: 43:50:22.

Radio	Reports	Broadcasts (h)
France Info France Bleu France Inter RFI RTL RMC Europe 1	647 reports 236 reports 180 reports 376 reports 270 reports 285 reports 182 reports	8:09:39 3:08:52 1:59:29 8:45:04 4:06:50 7:28:26 4:30:48

Presence of journalists on site

90 journalists / photographers / press attachés were accredited for the entire duration of the rally: 31 airborne journalists, photographers, 11 team press attachés and 43 car-borne journalists / photographers.

Media: 14 press agencies, 6 radio and 24 press.

17 nationalities
France Brazil Senegal Hungary Italy Japan	Belgium Russia Poland Spain China Slovenia	Czech Republic Netherlands Portugal Switzerland Great-Bretain

Presse

The event gave rise to nearly 4,000 press articles. Regional dailies constituted the leading press vector of the event (58%). Specialist publications were also a good vector.

In Europe, the event generated extensive press coverage during the rally (28/12 to 31/01):
• 2,983 articles in Spain,
• 1,647 articles in England,
• 555 articles in Belgium,
• 255 articles in Italy.

Presse (France)
• 3,941 press articles amounting to 1,026 pages overall,
• 271 million hits overall.

Breakdown of the press hits in France

%	Category
58% 12% 9% 6% 5% 3% 1% 1% 5%	Regional dailies Motoring magazines Current events magazines Sports press Motorcycling magazines National dailies Transportation press TV magazines Others: Young people's magazines, Free publications, Men's magazines, Satirical publications, People magazines, Women's magazines, Economic and financial publications, Communication…

Television

Nearly 500 hours of television programmes were broadcast around the world, including more than 25 hours on France Télévisions.
62 channels covered the 2004 event broadcasting coverage to over 170 countries; 20 of these channels produced specific programmes on site.

Channels	Countries
France Télévisions ARD ZDF SIC TV2 Norway CCTV TV Tokyo RTL Klub RTL5 Eurosport, 7TV Braveheart TVE RTBF VTM TVP LBCI Al Jazeera RTS TV Globo	France Germany Germany Portugal Norway China Japan Hungary Holland Russia Thailand Spain Belgium Belgium Poland Lebanon Moyen Orient Senegal Brazil

www.dakar.com

An ever-increasing draw over the years.
• million pages viewed (+39% / 2003),
• 1.3 million visitors (+35% / 2003).
The proportion of hits on the English-language part of the site rose from 32% in 2001 to 47% in 2004.


Growth in the number of pages viewed (in thousands)

Year	1997	1998	1999	2000	2001	2002	2003	2004
Viewed	778	1,600	4,000	8,650	14,000	20,500	33,000	46,000

Number of visitors (in thousands)

Year	2001	2002	2003	2004
Visitors	4,750	5,200	10,000	13,000

The competitors

For several years, the Dakar has attracted an ever increasing number of participants, as reflected in the chart below. To this increase in entries is added a more international participation, with a rise in the numbers of foreign competitors. France (257 out of a total of 1,250 participants in 2004), is the most represented country, ahead of Spain (65), Italy (51) and Belgium (48).





International participation

Year	% foreign competitors	N° of nationalities
2002 2003 2004	55% 58% 61%	34 38 40