Use of the Dakar brand
The Dakar brand name and logo are owned by A.S.O. The use of the logo Dakar is exclusively reserved for the organiser, license holders and Dakar sponsors.


As a competitor in the Dakar, you are authorised to use the following composite logos, in a promotional context exclusively, and without any association with any commercial or institutional brand.
• dossier used for finding financial and institutional sponsors,
• press presentation dossier,
• identification on clothes worn by drivers and their associates.

The Dakar logo must not be modified and can only be used if the colourcode in the design charter is respected:

COLOUR OF THE LOGO
• Brown: Pantone 4625 C

• 4 colour version: J 100% / N 85% / M 60%

• Monochrome version: Black 100%

• Proportion between the typo and the symbol of the headdress must be respected. The mention TM is compulsory if the logo is reproduced.



  COLOUR
VERSION
MONOCHROME
VERSION
COLOUR REF
AND FORBIDDEN
Composite label
The name of your team can appear inside the circle
(replacing the xxx).
Brown: Pantone 4625 C
4 colour version: M 60%/ J 100%/ N 85%
Monochrome version: Black 100%

It is forbidden to associate the logo or the name of your sponsors with the composite label.
Download PC

Colour version, format eps, 183 Ko
Colour version, format tif, 136 Ko
Monochrome version, format eps, 163 Ko
Monochrome version, format tif, 143 Ko
Composite rally plaque
You can put the name of your team as well as to logos of your partners in the spaces provided.
Brown: Pantone 4625 C
4 colour version: M 60%/ J 100%/ N 85%
Beige: Pantone 1345 C
4 colour version: M 11%/ J 47%

Telefónica blue:
Pantone Reflex bleu
4 colour version: C 100%/ M 73%/ N 11%

Telefónica green:
Pantone 389 C
4 colour version: C 25%/ J 94%
Monochrome: Pantone 4625 C
Monochrome: Black 100%

All the items in the plaque are indissociable and unchangeable. It is forbidden to eliminate the logo of Telefonica, or to replace it by another or to change the background colour of the rally plaque.
Download PC

Colour version, format eps, 132 Ko
Colour version, format tif, 87 Ko
Monochrome version, format eps, 127 Ko
Monochrome version, format tif, 85 Ko
DAKAR LICENCE PRODUCTS
The Dakar competitors can't retail the Dakar Licence Products, which include the products bearing the Dakar logo, the cobranding logo and the rally plaque.
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