GENERAL INFORMATIONS

The Dakar word mark and logo are A.S.O.’s exclusive property.

The use of the Dakar name and logo is exclusive to the organizer, the event’s sponsors and the authorized licensees, under the terms and conditions of the present document and of the event regulations.

As a Dakar competitor, you are authorised to use the composite logo below.

There is a specific logo for competitors and teams. This logo is unique and cannot be changed.

The TEAM NAME (only) may be positioned in the location provided in the logo. The typography used for this effect is IMPACT typography.

Colors references

Pantone® 7598 C
C 0 M 85 J 98 N 20

Pantone® 7548 C
C 0 M 12 J 98 N 0

Usage Rules:

This use is limited to an exclusively promotional framework and with no association with any commercial or institutional Brand.

All use of the logo must be submitted to A.S.O for approval.

  • Minimum size

To preserve optimum legibility, the insert may not be reduced below 13 mm in width.

  • Exclusion zone

A minimum protected space (exclusion zone) must always be left around the logo. This space is equivalent to 5mm.

  • Placing on coloured background
    • On communication tools, the logo should be placed in the top right hand side of the document
    • It may be applied to any photo or colour background.
  • Typographic universe

A typography has been selected for all communication: IMPACT. Its use is compulsory.

You will find hereby the Official Dakar Visual. The available files are provided in two different formats: JPG (high definition) and PDF for the visualisation and email sending.

You are authorized to use the Official Visuals above. This use is limited to a promotional framework exclusively and without any association with any commercial or institutional trademark, on your communication media (print, radio, television, display, internet).

All modifications to the official visual are prohibited.

All use of the Dakar Visual requires A.S.O.’s approval.

Dakar for Newbies
Dakar - Chapter III in Saudi Arabia
Dakar - History
Dakar - 5 categories
Dakar - Bivouac
Dakar - Special vs Liaison
Dakar - Team vs Amateur
Dakar - Marathon Stage
Dakar - Original by MOTUL

Discover Dakar 2020 highlights:

Dakar 2020 - Highlights

Discover the images of Saudi Arabia landscapes:

Dakar 2021 - Saudi Arabia Landscapes
302 Peterhansel Stephane (fra), Fiuza Paulo (prt), Mini John Cooper Works Buggy, Bahrain JCW X-Raid Team, Auto, Car, action during Stage 5 of the Dakar 2020 between Al Ula and Ha'il, 563 km - SS 353 km, in Saudi Arabia, on January 9, 2020 - Photo Frederic © A.S.O./DPPI/F.Le Floc'h
511 Karginov Andrey (rus), Mokeev Andrey (rus), Leonov Igor (rus), Kamaz, Kamaz - Master, Truck, Camion, action during Stage 5 of the Dakar 2020 between Al Ula and Ha'il, 563 km - SS 353 km, in Saudi Arabia, on January 9, 2020 - Photo DPPI © A.S.O./DPPI
Landscape during Stage 5 of the Dakar 2020 between Al Ula and Ha'il, 563 km - SS 353 km, in Saudi Arabia, on January 9, 2020 - Photo Eric Vargiolu / DPPI © A.S.O./DPPI/E.Vargiolu
Paysage, Landscape during Stage 4 of the Dakar 2020 between Neom and Al Ula, 676 km - SS 453 km, in Saudi Arabia, on January 8, 2020 - Photo Charly Lopez / ASO © A.S.O/C.Lopez
Landscape during Stage 5 of the Dakar 2020 between Al Ula and Ha'il, 563 km - SS 353 km, in Saudi Arabia, on January 9, 2020 - Photo Julien Delfosse / DPPI © A.S.O./DPPI/J.Delfosse
516 Shibalov Anton (rus), Nikitin Dmitri (rus), Tatarinov Ivan (rus), Kamaz, Kamaz - Master, Truck, Camion, action during Stage 3 of the Dakar 2020 between Neom and Neom, 489 km - SS 404 km, in Saudi Arabia, on January 7, 2020 - Photo Frederic Le Floc’h © A.S.O./DPPI/F.Le Floc'h
267 Enrico Giovanni (chl), Yamaha, Enrico Racing Team, Quad, action during Stage 3 of the Dakar 2020 between Neom and Neom, 489 km - SS 404 km, in Saudi Arabia, on January 7, 2020 - Photo Florent Gooden / DPPI © A.S.O./DPPI/F.Gooden
Frozen sand dunes in the desert during Stage 3 of the Dakar 2020 between Neom and Neom, 489 km - SS 404 km, in Saudi Arabia, on January 7, 2020 - Photo Florent Gooden / DPPI © A.S.O./DPPI/F.Gooden
309 Al Rajhi Yazeed (sau), Zhiltsov Konstantin (rus), Toyota Hilux, Overdrive Toyota, Auto, Car, action during Stage 3 of the Dakar 2020 between Neom and Neom, 489 km - SS 404 km, in Saudi Arabia, on January 7, 2020 - Photo Eric Vargiolu / DPPI © A.S.O./DPPI/E.Vargiolu
266 Martinez Leonardo (bol), Can-Am, Team Can Am Martinez, Quad, action during Stage 1 of the Dakar 2020 between Jeddah and Al Wajh, 752 km - SS 319km, in Saudi Arabia, on January 5, 2020 - Photo Charly Lopez © A.S.O/C. Lopez
305 Sainz Carlos (esp), Cruz Lucas (esp), Mini John Cooper Works Buggy, Bahrain JCW X-Raid Team, Car, action during Stage 1 of the Dakar 2020 between Jeddah and Al Wajh, 752 km - SS 319km, in Saudi Arabia, on January 5, 2020 - Photo Charly Lopez © A.S.O/Charly Lopez
Landscape during Stage 1 of the Dakar 2020 between Jeddah and Al Wajh, 752 km - SS 319km, in Saudi Arabia, on January 5, 2020 - Photo Eric Vargiolu / DPPI © A.S.O/DPPI/E. Vargiolu
02 Walkner Matthias (aut), KTM, Red Bull KTM Factory Team, Moto, Bike, action during Stage 11 of the Dakar 2020 between Shubaytah and Haradh, 744 km - SS 379 km, in Saudi Arabia, on January 16, 2020 © A.S.O./DPPI/F.Gooden
511 Karginov Andrey (rus), Mokeev Andrey (rus), Leonov Igor (rus), Kamaz, Kamaz - Master, Truck, Camion, action during Stage 8 of the Dakar 2020 between Wadi Al-Dawasir and Wadi Al-Dawasir, 713 km - SS 474 km, in Saudi Arabia, on January 13, 2020 © A.S.O/C.Lopez
420 Puras Jesus (esp), Blanco Xavier (esp), Can-Am, Xraids and Buggymaster Team, SSV, action during Stage 10 of the Dakar 2020 between Haradh and Shubaytah, 608 km - SS 534 km, in Saudi Arabia, on January 15, 2020 - Photo DPPI © A.S.O/DPPI/F.LeFloch
405 Currie Casey (usa), Berriman Sean (usa), Can - Am, Monster Energy Can-Am, SSV, Motul, action during Stage 8 of the Dakar 2020 between Wadi Al-Dawasir and Wadi Al-Dawasir, 713 km - SS 474 km, in Saudi Arabia, on January 13, 2020 - Photo Francois Flaman © A.S.O/DPPI/F.Flamand
illustration during Stage 5 of the Dakar 2020 between Al Ula and Ha'il, 563 km - SS 353 km, in Saudi Arabia, on January 9, 2020 - Photo Francois Flamand / DPPI © A.S.O./DPPI/F.Flamand
Vlasiuk Anton (rus), BRP, Snag Racing Team, SSV, action during Stage 7 of the Dakar 2020 between Riyadh and Wadi Al-Dawasir, 741 km - SS 546 km, in Saudi Arabia, on January 12, 2020 - Photo Frederic Le Floc’h / DPPI © A.S.O./DPPI/F.Le Floc'h

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