Being an exceptional event, the Dakar Rally boasts unprecedented media coverage. The adventure undertaken by the first competitors attracted in the beginning French TV channels, but soon the whole of Europe, and later on other continents overseas, caught the bug. Now, the images of the Rally are broadcasted in 190 countries all over the world. The breathtaking beauty of the landscapes, as well as the adventures and misadventures of riders and drivers, has seduced viewers, listeners and readers all over the world. Around 1 400 journalists have been accredited to cover the Dakar Rally this year.
In almost 190 countries, a total of 70 channels will broadcast the race. Every day three TV helicopters with capture the images of the special stage and send them in a race against the clock. The 22 editing stations installed near the finish line will work relentlessly to guarantee a fast and efficient relay capacity. A total of eight hours of program content will be broadcasted daily.
1200 program content hours broadcasted in 5 continents.
Images of the Dakar “make those who stay dream”, said Thierry Sabine. With the proliferation of formats, supports and social networks, the moto remains valid. The largest global broadcasters and photo agencies are on hand to cover the event (AFP, Belga, EFE, AP, DPPI, Getty, L’Equipe Photo and Reuters)
75 photographers covering the entire rally
11 photo agencies
Written press - Radio
In the agenda of any sports journalist, the coverage of the Dakar is a must. Journalists follow great riders and drivers in a press vehicle or by plane to tell the world about their feats.
195 accredited print, agency and radio journalists
332 permanent journalists
Pictures from the Dakar will be broadcast by 70 TV stations covering a total of 190 countries. Even before, during and after the different TV programs dedicated to the world’s biggest rally, fans will be able to follow the technical verifications and stages online at www.dakar.com (in 3 languages), using mobile applications or on social networks. A short overview of the different media ...
Dakar.com, and its mobile app...
For Dakar enthusiasts, the official website dakar.com in 3 languages brings together all the information you need to follow the race: live tracking of competitors’ times at the checkpoints, changes in the ranking as they happen, photo galleries, end-of-stage interviews and race reports, and testimonies from amateurs explaining their experiences in the Dakar...
2014: 78 million website hits, 7.2 million individual visitors
The latest info is available on the Dakar mobile app, which has been improved and redesigned. It is available free of charge for all smartphones, with the content of the website adapted for mobile devices.
2014: 508,000 downloads (IOS, Android).
Videos: the Dakar from all angles...
The images of the Dakar “make those watching at home dream", Thierry Sabine once said. Even now, when there are so many digital applications, formats and social networks, his words still ring true. On the official website and on the channels dedicated to the Dakar (Dailymotion, Youtube), around ten multilingual clips will be posted every day, each one with a different length and set of images: landscapes, on-board cameras, race bulletins, magazines, behind-the-scenes info, etc.
2014: 4.6 million videos seen
Facebook, Twitter ...
Competitors, teams, supporters, partners and fans of the Dakar exchange opinions en masse on the social networks, with the official Facebook and Twitter (@Dakar) accounts becoming a meeting place as well as a major source of information. On Twitter, the less patient among you can sign up for one of the 3 language options to receive detailed information, while key info will be selected for the general thread. In the bivouac and on the course, the community managers for the Dakar will bring fans and followers up-to-date on developments in the race: original photos and videos...
All the photos or videos sent via Facebook, Twitter or Instagram with the hashtag #Dakar2015 will be added to the My Dakar platform, accessible on the website and the mobile app.
Live from Argentina and Bolivia from 3rd to 16th January on France Télévisions, the Dakar’s historical partner.
France Télévisions, which boasts the biggest offer of sports programmes, will allow viewers to enjoy the most beautiful images and the most exciting moments of the 2016 Dakar, on its channels, its website and francetvsport applications. The new route will be audacious, with technical and rapid stages at altitude and on vast plains. France Télévisions will broadcast several daily programmes on France 2, France 3, France 4 and France Ô to allow you to enjoy this legendary race.
Every day* from 3rd to 16th January live on France 4, from 6.40pm
Presented by Lionel Chamoulaud and Luc Alphand
One hour of live coverage in the heart of the race with:
The discovery of the most beautiful landscapes crossed by the Rally in Argentina and Bolivia.
The presentations of Claire Vocquier-Ficot and Arnaud Romera in a car in the heart of the race, as well as those of Jean-François Kerckaert on board one of the organisation’s helicopters, to experience the rally live as close as possible to the drivers.
The reports of Richard Coffin, Gaël Robic and Thierry Vildary, in the heart of the bivouac to discover the Rally’s stories and obtain the reactions of the technical staff and the competitors in the car, motorbike and truck categories.
Many portraits allowing viewers to discover the female and disabled drivers taking part in this human and sporting adventure.
One of the new major features of this 2016 edition to be followed in particular in this programme: the vehicles in all categories will be brought together on the same route during the stages which cross the Bolivian part of the Andes Cordillera, climbing to an altitude of 4,000 metres.
Le Journal du Dakar
Every day* from 3rd to 16th January live on France 3, from 8.10pmjust after Tout le Sport
Presented by Lionel Chamoulaud
The essential programme to discover all of the race’s latest news, the results and the standings.
Every day* from 3rd to 15th January, in the 3rd part of the evening on France 2 Richard Coffin, Gaël Robic and Luc Alphand will set out to meet competitors in the heart of the bivouac and allow viewers to relive the best moments of the day. During this programme viewers will also discover many reports with different stories about the Dakar, in particular the renowned dawdlers, amateurs who share their passion for off-road rallies.
Bivouac - La rediff
Every day from 4th to 16th January, from 8.10am on France Ô
On Sunday 3rd, 10th and 17th January at 5.30pm live on France 2
Presented by Céline Géraud
With special features dedicated to the Dakar with a live linkup from Buenos Aires, Salta and Rosario in Argentina.
* apart from on Sunday 10th January
The digital offer of francetvsport.fr
The website dedicated to the 2016 Dakar offers live coverage of the race stage by stage and all of the rally’s news in real time. France Télévisions sports newsroom also offers another vision of the world of the Dakar with:
the tweets of our reporters and the multimedia reports of francetvsport’s special correspondent Xavier Richard
Alexandre Vigneau’s video blog, a navigator in the car category for the second year in a row, enriched every day by the “on-board sequences” filmed in the heart of the race.
Moreover, Jean-François Kerckaert’s blog “Sur les pistes du Dakar”, which is already online, allows viewers to go behind the scenes of the race route’s recces and highlights all of the preparation for the Rally.