At an official press conference for the event in Paris on 22 March, Motul’s involvement over recent years was raised to the next level with confirmation that it has been named as Major Partner to the event which celebrates its 40th anniversary in 2018.
Through its partnerships, Motul achieved 2017 success with factory teams in two categories: T2 with Toyota Auto Body and SSV with Polaris Xtremplus. These successes add to the long roll call of Dakar victories, the highlight being the 1992 win in the Bikes category for the Honda Factory Racing team and Gilles Lalay who carried Motul’s colors. This enduring relationship with the Honda Dakar team saw Motul maintaining support for the factory squad this past January, a favorite in the bike category.
Motul has been working with the ASO team to finalize its 360° activation plan for the Dakar, beginning with the 2018 edition. The plan will contain a strong focus on the numerous fans of the Dakar as well as its competitors. The latter will benefit from the use of Motul’s Motorsport Line (cars) and Factory Line (motorcycles) product ranges, from among which is 300V, the engine oil with proven performance and reliability specially developed for the extremes of motorsport competition.
During the weeks of the event itself, competitors will be able to count on the advice and expertise of Motul’s Motorsport Technical Team which usually works in MotoGP, WSBK and at the 24 Hours of Le Mans and which, for the Dakar, will be present at every bivouac.
BFGoodrich®, the American brand that created the first radial all-terrain tire in 1976 and has proven its global domination of dirt with victories around the world, is ready to once again take on the ultimate challenge as the official tire supplier of the 2018 Dakar Rally.
The rugged terrain and unpredictable elements that racers will face over two weeks and more than 5,000 miles of punishing competition across three countries is exactly the sort of proving ground that BFGoodrich® seeks. Indeed, at BFGoodrich® we do things a little differently. It doesn’t matter if it’s blazing trails or busting our tail – we will always push harder than the competition. And we set out to prove that every day.
Most laboratories are clean. Not ours. The dirt is our lab, where we innovate through motorsports – like the Dakar Rally. As the official tire partner of the Dakar Rally, BFGoodrich® proved its toughness with the Dakar winning team, Team Peugeot-Total in 2017. Since 1999, BFGoodrich has been proud to partner with teams such as X-Raid and Toyota Gazoo Racing, Volkswagen, Mini, Mitsubishi and Buggy-Renault and more.
BFGoodrich® users are not the kinds of drivers that just sit back and watch. They’re hands-on, take-the-wheel doers who actively seek the opportunity to prove themselves and never quit until the job is done. Renowned for their toughness and performance, BFGoodrich® tires give to those who are driver enough the opportunity and the means to live their passion, to live their dream!
Get ready to witness the punishment our desert race tire can take when the Dakar Rally kicks off in Lima, Peru in January. BFGoodrich® Tires will be on competitors’ vehicles on a large scale and the preferred choice of numerous amateur competitors whose prime objective is to survive to the finish.
HIMOINSA is an international company dedicated to the design, manufacture and distribution of energy, diesel and gas generation equipment, control panels and parallel operating systems to provide emergency power and continuous power. It also develops hybrid generator sets for the telecom sector and manufactures lighting towers for the construction and rental markets.
HIMOINSA is a vertical manufacturer, which manufacture all components of the generator set: alternators, motors, bodies, control panels, automatic transfer switches and systems for parallel operation.
HIMOINSA entered the world of Dakar in 2005, sponsoring the adventure of Miguel Puertas. In 2014 decides to embark Upon the adventure of creating of the team HIMOINSA Racing Team (HRT). Reaching the podium at the 2017 Dakar Rally has inspired HIMOINSA to continue committing to the energy of this sport, becoming an official supplier of energy in the 2018 Dakar Rally.
The company has a deep know-how that allows it to design specific generator sets for each application. In the area of events, whether sports or musical, HIMOINSA sells generator sets soundproofed, with a noise level reduced to a minimum, easy to handle and carry. These equipments are prepared to work abroad under extreme conditions of temperature and heavy rains. For these and many other reasons have been considered as the best bet to supply energy to the 2018 Dakar Rally.
IVECO – a brand of CNH Industrial – designs, manufactures and markets a wide range of light, medium and heavy commercial vehicles and vehicles for applications such as off-road missions. The brand’s wide range of products includes the Daily, a vehicle that covers the 3 – 7.2 ton vehicle weight segment, the Eurocargo from 6 – 19 tons, the Trakker dedicated to off-road missions and the Stralis, both over 16 tons. In addition, the IVECO Astra brand builds off-road trucks, rigid and articulated dumpers as well as special vehicles.
From 1979, IVECO is present in the Dakar adventure, starting a long journey full of great results and unforgettable moments. In the Dakar 2012, IVECO nailed the most important result with Gerard De Rooy and his team, ranking the 1st, the 2nd and 6th place in the overall classification, a feat that will remain set in the memory of rally-raid fans.
In the 2016 edition, Iveco conquered again the top of the podium with Gerard De Rooy, leader of Team PETRONAS De Rooy Iveco. Iveco dominated one of the most competitive Dakar ever with five different truck brands in the Top 10. On the podium in third place, Federico Villagra, “El Coyote”, was the revelation of this edition.
In the 2017 edition, Gerard de Rooy, PETRONAS De Rooy IVECO team leader and winner of the 2012 and 2016 Dakar rallies with IVECO, took his Powerstar to the third spot on the podium having battled adversity and jockeyed for position with his rivals during the two weeks’ competition.
IVECO will be present for the 2018 edition as official supplier of the Team PETRONAS De Rooy IVECO providing two IVECO Powerstar.
For further information about IVECO: www.iveco.com
Kärcher cleaning centers
After the great success of Kärcher cleaning centers at the last six Dakar Rallies, the cleaning specialist will be an official supplier to the rally next year, too. Global market leader Kärcher will ensure that vehicles are kept clean by erecting cleaning stations with extra powerful professional pressure washers. All teams will be able to have their vehicles cleaned thoroughly with pressure washers before they are prepared overnight to hit the road the next day.
The service was highly appreciated during the last editions of the Dakar Rally; in 2017 about 500 racing and support vehicles were washed in the Kärcher cleaning center – contributing in this way to the safety of the racing drivers. The assistance demonstrated the efficiency of the company’s equipment even in tough conditions. The washing water used at the stations was collected and recycled.
For the tenth consecutive year, Sodexo will demonstrate its Quality of Life Services leadership as the official food supplier for Dakar 2018, serving over 2,500 people for 15 days. A great challenge regarding logistics, service quality, efficiency and environment.
This is one of the most complex logistic challenges since Dakar 2018 will include more than 9.000 km of extreme tracks in Argentina, Bolivia and Peru. For this purpose, Sodexo will deploy a team of 90 employees distributed in 6 mobile kitchen trucks that will alternate 24/7 to reach each Bivouac, which are specially prepared by Sodexo to deliver more than 20.000 breakfasts, 16.000 snacks, 12.000 lunches and 22.000 dinners.
Sodexo is the global leader in the provision of high quality services in major sports events.
Toyota, official vehicle of the Dakar Rally organization
As part of its strategy to sponsor motorsport events, Toyota is the new official vehicle of the Dakar Rally organization, with which it shares the exclusive pillars of quality, reliability and durability.
Thus, Toyota will be present for the 2017 edition as the official vehicle of the world's most challenging Rally Raid competition, which challenges not only pilots, but also the vehicles and their teams. It also reflects the spirit and values of Toyota: passion, respect and teamwork.
Toyota's history has been closely linked to the Dakar Rally, ever since its first edition in 1979. In each edition, nearly a third of the participants in the car category have enrolled with Toyota vehicles, making it the most chosen brand worldwide by the teams competing in this demanding and highly competitive event.
As part of this sponsorship, Toyota will provide the mobility of the Dakar Rally organization, with Hilux and SW4 vehicles. These vehicles have been leaders in their respective market segments in Argentina for ten consecutive years and are manufactured in the Toyota plant in Zárate, Buenos Aires Province. Moreover, Toyota will give support with the “Toyota Technical Team”, with 15 professional mechanics that will supply technical support to all Toyota vehicles of the Dakar organization throughout the competition.
Since it was founded 102 years ago, Banco Mercantil has not only been characterized as a solid bank and market leader; but it has been a witness and protagonist of the events that marked the history of Bolivia. From December 11, 1905, the date of its creation, it has accumulated valuable experience that supports the national and international prestige which it currently holds.
With a successful anticipation and a sound reading of the indicators of the national economy in April 2006 it has expanded its leadership through the acquisition of a majority stake from Banco Santa Cruz which constitutes the most important merger process so far in the Bolivian financial system.
Following the merger by incorporating the two entities of Banco Mercantil Santa Cruz to the new name and corporate name became Banco Mercantil Santa Cruz SA therefore keeping the names of both entities to acknowledge their important position in the market.
Banco Mercantil Santa Cruz participates as "Official Sponsor of the Dakar Rally" because it recognizes the importance of competition and travel, and that it generates a contribution to the diffusion of the country’s natural wonders and it’s image, becoming an event that is greatly beneficial for both Bolivia and the Bolivians.
Besides being the main financial institution of the Bolivians, the Banco Mercantil Santa Cruz also bet on the fact that it is a reference for human development and commitment to society. That’s the reason why it works to support sport, education and health actively, with voluntary actions in order to generate integration and social values.
Civa is a Peruvian company founded in 1971 that specializes in passenger transportation, corporate transportation, and package delivery. With more than 46 years of experience, the company connects the greatest number of destinations in the country, including an international route to Guayaquil-Ecuador.
Civa developed a range of outstanding services to meet the expectations of all Peruvians: Econociva, Superciva and Excluciva. Bringing the country's first buses with 180-degree reclining seats, it became the company with the largest fleet of premium buses.
In its mechanical workshops, offices, and sale points throughout Peru, around 1500 employees work to provide quality service to exceed their customers’ expectations.
The company is characterized by its involvement in major sporting events and its support to non-profit organizations. This year, Civa chose to be part of this great international organization and to live the Dakar experience.
Civa has great interactions with customers on social media www.facebook.com/turismociva/and offers all the necessary travel information on its website
PECSA was the official fuel supplier of the Dakar during the years 2012 and 2013 when the competition took place in Peru. This 2018 Pecsa will once again be "The Energy that moves the Dakar in Péru" and will provide power and performance to all vehicles participating and attending the event, thanks to the quality of our fuels Exelon Nitro 97 and 95 octane and Endura S50 Diesel formulated with additives of last generation.
Our presence in more than 400 service stations nationwide, the quality of our attention and experience in the far corners of the country, allow us to ensure a safe, timely supply and with the best quality of fuels.
The PECSA Corporation is a group of private companies with 100% peruvian capital, founded in 1994, which continues to invest and grow in Peru. It is currently one of the leaders in the wholesale and retail marketing of diesel, gasoline, LPG, CNG, and convenience stores; it also has 4 LPG bottling plants in Lima, Arequipa, Trujillo and Chiclayo.
The company Monroe belongs to the American group Tenneco which is a global leader of the production of shock absorbers, suspension elements and exhaust systems. Tenneco is also specialized and involved in the original equipment and export equipment markets.
Monroe, founded in 1945 and acquired by Tenneco Group in 1996, operates in Argentina under the brands Fric-Rot ™ and Monroe®, which produce shock absorber systems and the Walker® brand, which produces exhaust systems . The brand is positioned as an absolute leader in the sector of shock absorbers, original equipment, supply of self-propelled terminals and also in the markets of replacement and export.
MOTA Herramientas stand out for their innovation in design, exact precision and the resistance of their components, virtues which synthesize their quality.
There are tests to verify these qualities, neither as rigorous as reality itself.
That is why MOTA is the official tool of Dakar 2018, because the greatest international competitors need to feel secure and to trust in the tools that they will be using during the extreme situations of the competition.
MOTA is the official tool for the most demanding trial of the planet because it has built its reputation as seriously as it forges its tools.
WEGA, a trademark of R. NETO S.A. all around the world, it offers a wide range of products, including: Filters, Bulbs, Spark Plugs, and Horns for American, European, Japanese, and Korean vehicles.
The prestige gained by the company during its solid trajectory, the technological innovations and the high quality of its products have contributed to positioning WEGA among the leader brands in the global automobile industry.
Today, 50 years after its foundation, the family business has turned into an industrial, marketing and exporting company which invests within the country, creating opportunities in the present and continuity for future generations.