Information

THE BIGGEST RALLY-RAID IN THE WORLD

40th edition

29 countries visited

3 in Europe 5 in South America 21 in Africa

2nd biggest motor racing event in the world:
77 % of notoriety*

*Source : Repucom



DAKAR 2017

60 nationalities represented
(assistance included)



More than 4 million
spectators on the route

26 % of new
participations

501 competitors
at the start



An extraordinary media interest

1,200 hours
of total TV
coverage

70 TV networks
broadcasting the rally
in 190 countries

1,460 accredited journalists
on the rally

Since 2009 :


direct economic impact of more that US$1 billion
for the host countries i.e. 300 million each year



The digital impact of the dakar

A community of
2,300,000 fans

1,717,300 fans
(+23% vs 2016)

349,500 followers
(+22% vs 2016)

252,000 followers
(+56% vs 2016)


4,200,000

visits1

on the Live application
(+61% vs 2016)


441,000
downloads2

(+6% vs 2016) of official
mobile apps on iOS
and Android

Dakar.com
9,007,000
visits 1

on the website

Digital videos viewed
23,600,000

times

(+45% vs 20116 – platforms Facebook, Twitter, Dailymotion, Youtube and L’Équipe)

1 AT Internet | 2 iOS and Android stores

An eco-responsible event

A course designed in
collaboration with the local
authorities

in each country

Selective sorting and waste treatment programme
with local authorities

100 tons of waste collected then recycled on the Dakar
bivouacs, with 58 coming
from “Punto Verde”

The Dakar Rally compensated 100%
of its carbon footprint in the project Greenoxx of protecting the environment in the Amazon (rainforests) with « Madre de dios »

With the TECHO association,
the Dakar supports more than
400 social projects