Telefónica, Title Partner

Telefonica will be the main sponsor of the 2005 Paris-Dakar rally, organised every year by Amaury Sport Organisation. As sponsor of the event, Telefonica has reaffirmed its policy of supporting internationally renowned sports competitions. Telefonica especially likes to identify itself with events such as the Paris-Dakar. The challenge of reaching the finish line, the perseverance, effort and work needed to finish each day's stage, use of leading edge technologies, and a desire to win, are some of the values that Telefonica is able to share with participants and clients thanks to a range of products and services that guarantee quality, satisfaction and technological leadership. The attraction of the event, the challenge that it represents, extensive media coverage and the enthusiasm that it engenders among mechanical sports lovers, makes sponsorship of the Telefonica-Dakar rally an ideal means of communication for Telefonica.

Telefonica and mechanical sports
The Telefonica Group, a supporter of Formula 1, and in particular Telefonica Mobiles, which has for long time supported motorcycling, rallies and motocross, has been closely identified with mechanical sports, the values of which reflect those of the products and services that Telefonica offers its clients: cutting edge technology, a determination to excel, a desire to be number one and a constant search for the best results. Telefonica, a leading operator in the Portuguese and Spanish-speaking world Telefonica, the number 1 telecommunications operator in Portuguese and Spanish-speaking countries, is a leading company in Europe and throughout the world. Present in more than 40 countries, Telefonica is a multi-domestic telecommunications operator with global reach, capable of supplying a wide range of services adapted to each of its markets. Confidence, proximity and commitment are the main values of the company. Telefonica has made it a point of honour to make them a guiding light in its relations with clients, shareholders, as well as the public and the some 150,000 members of staff employed by the company. Sponsorship, in the same way as corporate social initiatives, are part of the group's desire to contribute to social progress in the widest sense. It is a voluntary commitment to society, the same society that uses its telecommunications services.

www.telefonica.com